The Importance of Hospitality Marketing

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Presentation transcript:

The Importance of Hospitality Marketing Standard 1

What is Hospitality? “The reception and entertainment of guests, visitors, or strangers with liberality and good will”. Oxford English Dictionary

Three Main Objectives of Hospitality Guest feels welcomed Products & services work for the guest Operation continues to provide service and make a profit

Hospitality Industry Group of businesses related to lodging and food-service management hotels, motels& motor inns, restaurants, clubs, caravan parks, bed& breakfast, hostels, fast food outlets, resorts, convention & conference venue, service apartment, entertainment or sports venue, casino complexes, cruise ship

Tourism Industry Group of businesses that encompass travel/transportation Vendors for air, rail, auto, cruise and motor-coach travel, and promote travel and vacation

Segments of the Hospitality and Tourism Industry Lodging Food Service Transportation Entertainment

Services as a product Perishability Changeability Sustainability Intangibility

Perishability services have Zero Inventory! Once sold, they stand sold and cannot be returned.

Changeability Nearly impossible to duplicate EVERY TIME Different results

Sustainability able to be maintained at a certain rate or level. Must be able to maintain it or can’t be a service

Intangibility Can’t be touched it is not something physical that you can see, touch, or taste.

Goods vs. Services Activity

Egocentrism having little or no regard for interests, beliefs, or attitudes other than one's own; self-centered How does this influence tourism?

Ethnocentrism Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own ethnic culture. How does this influence tourism?

Ecotourism Ecotourism is now defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education" (TIES, 2015).

Infrastructure The basic physical and organizational structures and facilities (e.g., buildings, roads, and power supplies) needed for the operation of a society or enterprise. How does this influence tourism?

Time Zones https://www.youtube.com/watch?v=X1DkiuaFCuA

The International Date Line https://www.youtube.com/watch?v=wk4XArc1xf4 24 hour clock Time Zones