Contribution to sustainable development Caroline Beglinger Mobility Management Contribution to sustainable development Caroline Beglinger 5. Dezember 2018

Themes of today Targets Some figures about Swiss transport Mobility Management, theoretical input Mobility Management, some examples Targets Give some input to aliment the discussion Show Mobility Management as an contribution to reduce emissions of transport industry.

Mobility in Switzerland

Transport keeps growing Transport and mobility keep growing continously A Swiss travels 38,2 km a day in 2005 compared to 33,1 km a day in 1989. 1990-2006: Motorised individual transport grew 18%, freight traffic on the road 42%. Transport and mobility count for 35% of the total energy consumption in Switzerland

Motivation for transport and mobility (Average distance/person/day, 2005)

Perspectifs until 2030 Grows Passenger traffic + 20% Freight traffic + 35% Needed money for investments and repair: Road 50-60 billions CHF Rail 60-70 billions CHF

Mobility Management as part of the solution

Who can be reached with mobility management? Passenger segments: - commuters - business traffic - clients and visitors - Freight traffic, logistic clients Target: increase the efficiency of the transport chain, built sustainable offers at the social and environmental level.

Where can the intervention take place? 1/3 of all kilometres in the passenger transport are related to business activities 1/3 of all trips are shorter than 3 km Commuter traffic shows a  occupation of the car of 1.1 persons

Possible intervention fields Modal choice Combined mobility Cooperation Mobility Management Targets and target groups Subjective and emotional components Incentives Services Base: Existing offer of transport modes

Structure of possible measures Transport aims Commuters Business Visitors and clients Use of public TP Parking management Organisation of work and -hours Bicycle use Fleet management Car-Sharing Combined use Driving efficiently Car-Pooling Measures Infrastructure (constructed) Organisation, Incentives Information, Know-how Interventions

Some examples

First example: Swissmill Zürich What already did exist: Grain was delivered by rail Some clients were served by train Commuters got money for public TP pass Rules for business traffic existed

Modal Split at Swissmill Zürich Commuters’ modal split:

Proposed intervention for Swissmill Management of parking spaces: CHF 30.– per place and month Reduction of car commuters Income to invest in public transport Encourage use of public transport 50% of the price of yearly passes were paid by Swissmill (specific offer from the transport community) Communication What, when, why: an essential element for success

Swissmill Zürich: results, conclusions Evaluation one year after realization: 15% modal shift from car to public TP No further problem with parking spaces Measures don‘t need more money Less administration Win-win for employees and employers, for the company and the environment

2nd example: Fielmann Switzerland What already did exist: Long commuter distances for employees Few parking spaces at most of the locations Training of 2 to 3 weeks per employee in Olten, where the cost of public TP or the car-km were covered by the company. Target: Mobility should become more sustainable with a cost optimisation of trips to work and for business.

Analyse of Fielmann Expert talks Polls among the employees And the need of the employees and the expectations of the employers shall be known.

Intervention for Fielmann Switzerland Bonus-pass from the transport community, covering part of the costs of passes for public TP by Fielmann Yearly pass for free for all the apprentices instead of individual counts for travelling. SBB Business Manager The ticket is online available for business trips Cost of individual car use are covered no more (only exceptions)

Fielmann Schweiz: results and first conclusions after 6 month: 50% less work for the accounting taking care of travelling costs Reduction of 40% for the car cost (target is 75%) Modal shift in favour of public transport, from 50:50 to 35:65 with all the measures Creative solutions must be adapted to the company and generate advantages for employees and employers (finance, ideas, organisation, etc.)

Conclusions

What factors do contribute to success? CEO and/or board must want mobility management During the whole project communication is absolutely needed (internal and external) Realisation step by step of the different measures Mix of pull and push

What fields need further digging? Further reduction of car use with a modal shift to public transport will be a real issue Freight transport could be a future option to be integrated in the system

What is your job now? In groups think about: Where stands my company today (CEO, board, existing measures)? What could be possible in the future? How and with whom could I make a project “mobility management”? Prepare a short presentation (1 per group)

And now, up to you!