1. Behavioural Insights and the Change to Walking Program
Enabling more walking for transport
Behavioural Insights and the Change to Walking Program
Alice Woodruff
Director – Active City

2. What I will talk about Change to Walking Program
Nudging and behavioural insights
Approaches for influencing complex behaviours
Change to Walking case studies and results
Some lessons for future programs

3. Change to Walking
Testing use of behavioural insights to increase walking for short trips
Real-world testing and evaluation
Five projects across different settings
Short delivery timeline

4. Changing people’s “choice architecture”

7. One Day in 5 Escape the Drive
Some elements
Direct invitation
Specific information
Community events
Incentives
Support week
Walking trips increased 38% from average 3.9 to 5.4
Potential to integrate with future infrastructure

8. Park and Walk Challenge
Some elements
Park further away - associate new behaviour with existing routine
Direct invitation
Specific information
Prompts: weekly reminders
Incentives
Participants physical activity increased 42% following challenge

9. Program results

10. Learning for future intervention design

11. Alice Woodruff
Director, Active City