OTT Is About Convenience, Both From A Time & Place Perspective

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Presentation transcript:

OTT Is About Convenience, Both From A Time & Place Perspective Flexibility on when and where they watch is important for OTT viewers Important to me when watching TV programs % Agree & index vs. Adults 110 150 Index vs. A18+ Pop 103 115 Index vs. A18+ Pop VAB: YOU DOWN WITH OTT? Source: Gfk MRI 2016 Doublebase: Definitions – Connected Device Owner (Television Sets Most Recent Purchase-Features Smart TV/Internet Connectable or Internet Video Devices for TV Household Owns Any or All Household Owns Video Game Systems); Streamers Definition (Watch TV through a TV network’s app or through another online streaming TV service.)