1. Usage of Streaming Video Types
Consumers View TV Online More Often Than Amateur and Original Digital Video
Usage of Streaming Video Types
Adults 18+
2013
2014
2015
2016
TV Online
Amateur
Original Digital Video
Source: © Gfk 2016 IAB 2016 Original Digital Video Consumer Study April Q: Have you ever watched any of the following original digital video shows or visited their sites below? TV Online- Network TV shows online, e.g. Pretty Little Liars, Walking Dead; Amateur- created by regular people; looks and feels home made; Original Digital Video- professionally produced video only for ad-supported online distribution and viewing (not TV). Those who only watch non-ad supported ODV (Netflix, Amazon) were not included.