1. Political TV Ads Drive Viewers To Further Discover A Candidate Online
% Agree or Strongly Agree
Half of millennials have researched a candidate online because of a TV ad
A18+ A18-34 A25-54 A55+ Republican Democrat Independent
I have searched online for more info about a
candidate/issue after seeing a political ad on TV 44% 51% 44% 37% 45% 47% 38%
I’ve looked up information about a candidate
online while watching TV* 40% 48% 42% 30% 35% 43% 37%
Cable TV News websites are a good source
for political information 55% 55% 56% 515% 56% 60% 42%
Cable TV News websites/apps keep me
informed on candidates/issues 51% 54% 53% 42% 53% 55% 43%
Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Top 2 box agree, *True for you