1. Movie-goers Are More Likely To Purchase Various Products/Services
Heavy Movie Theater Viewers
( Index Against P18+)
Clothing
Electronics
Product
Index Against P18+
Men’s Clothing: Big Ticket Item [$500+]
282
Men’s Clothing: Small Ticket Item [$ ]
184
Women’s Clothing: Big Ticket Item [500+]
220
Women’s Clothing: Small Ticket [$ ]
138
Sports Clothing [$ ]
165
Product
Index Against P18+
Camera/Camcorder [$750+]
176
Television Sets [$3,000+]
155
Video Games [$401+]
213
Personal Computers [$3,000-4,999]
140
DVD/Blu-ray Players [$ ]
210
Shoes/Watches
Services
Service
Index Against P18+
Laundry [$40-59]
166
Dry Cleaning [$ ]
Beauty Parlor/Salon [$ ]
109
Flower Shops [$ ]
140
Product
Index Against P18+
Athletic Shoes [$150+]
162
Shoes [$250+]
150
Watches [$500+]
206
Vacation
Product
Index Against P18+
Foreign Vacations [$3,000-5,999]
163
Domestic Vacation [$3,000-4,999]
157
Home
Product
Index Against P18+
Dining Room Furniture [$ ]
175
Sofa/Sectionals [$1,000+]
123
Central Air [$1,000+]
124
Luggage
Product
Index Against P18+
Luggage [$300+]
184
Source: GFK MRI Doublebase Survey 2016; Movie Theater Heavy Movie Viewing Rating [saw enough movies to be in top ~15%])