Dior & the Luxury market

Slides:

Advertisements

Similar presentations

© LVMH – September 2004 Welcome to LVMH September 2004.

Advertisements

World population: 6.7 billion Global Prevalence Patients per million population (p.m.p.) Global View of ESRD Patients World population 1.2% ESRD~ 7% Haemodialysis7-8%

Rising wages and Income Led to exponential growth in Chinese middle class with greater purchasing power and disposable income Subsequently, demand has.

Jessica Cole Matt Crowe Blair Stewart.  Founded as Auctionweb.com on September 3 rd, 1995 by Pierre Omidyar in San Jose, CA  Changed to Ebay in 1997.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.

MKT 8720 Winter 2008 – Group 5 P&G Japan: The SK-II Globalization Project1 Recommendations  Build SK-II a global brand - Go to greater Asian market (China,

Marketing Plan: Apple Watch

How Marketing Communication Works

Introduction to Advertising

Copyright © Tekes DM Sapuska – ValueFood for International Markets.

Fortune 300 company, 26,000 employees

2  GDP (purchasing power): $2.225 trillion  GDP (official exchange rate): $1.757 trillion  GDP - real growth rate: 6%  GDP - per capita (PPP): $15,800.

Presented by: Jane Lancia Nancy.

L UXURY F UNDS Team Lux Lin Bo Dr. Mikalai Malinouski Dr. Goran Malojcic June 2 nd 2013.

WHO DO WE COMPETE WITH AND WHAT IS OUR RIGHT TO WIN?

Global Marketing Management Elena Horska. International Planning Process and Marketing Strategies Phase I: Preliminary analysis and screening: Matching.

CHAPTER 8 Marketing for E-commerce

MILLIONAIRE SCOREBOARD $100 $200 $300 $500 $1,000 $2,000 $4,000 $8,000 $16,000 $32,000 $64,000 $125,000 $250,000 $500,000 $1 MILLION Click the $ for.

SITUATION ANALYSIS Business Mission Statement Objectives Situation or S.W.O.T. Analysis.

History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence Charles Anastasia Orion Seafood International Inc. January.

Diversification into luxury goods. Agenda Luxury Industry Moet Hennessy Louis Vuitton - LVMH SWOT Competitor Analysis Short& long Recommendations.

Reduce-Lux “Healing substance that suits your body”

S: Examine the influence of business, marketing and/or advertising.

China: the new battlefield for luxury brands Leo.

By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.

A V O N the company for women Final Presentation December 6, 2010 Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre.

Elizabeth Duhamel Whitney Smyth.  What country do you think is China’s biggest exporter?

Infiniti 2008 REACHING OUT TO THE WORLD MARK McNABB January 22, 2008.

MAXIMIZING PROFIT THROUGH COLLABORATION ECR Developments in Russia.

PM  COMMUNICATIONS © 2005 Paul Mlodzik, ABC, MC Vice President Marketing and Agency The Co-operators Less Sizzle, More Steak: Making your brand work for.

PRESENT BY: CAROL, LYNN,MILANA & ORALIA introducing WALMART.

Adding SubtractingMultiplyingDividingMiscellaneous.

Global Media & Technology Intellicast Series Essential Strategic Intelligence for Today’s Media Ecosystem Global Advertising & Marketing Forecast

Case 2: Luxury Wars – LVMH versus Hermès

Economic growth, debt and inequality. GDP per capita (PPP) (US$) Source:

Modern China - Throw Away Your Prejudice! - Presented by Bo.

Catherine Lian Managing Director, Dell Indonesia

Slicing and Dicing through the Numbers & Trends Geoff Ramsey Founder & CEO, eMarketer Doug Weaver Founder & CEO, Upstream Group.

Luxottica Case study. Luxottica –Italian company with headquarters in Milan –Largest manufacturer and wholesaler of optical products in the world –Own.

LVMH Watches & Jewelry Consulting Report Version 1.4 Prepared for: Monique LIN, CFO of LVMH Watches and Jewelry for Greater China Prepared by: HKUST Consulting.

Coca-Cola is a global leader in the beverage industry

Albina Nikkonen Russian Private Equity and Venture Capital market review 2006 Russian Private Equity and Venture Capital Association.

PowerPoint Commercials Your Name Date Class Period.

LVMH Watches & Jewelry Consulting Report Version 1.4 Prepared for: Monique LIN, CFO of LVMH Watches and Jewelry for Greater China Prepared by: HKUST Consulting.

DIOR “A woman's perfume tells more about her than her handwriting.” Christian Dior.

Presentation by Emilie Deboo. History Christian Dior was a French fashion designer The founder of one of the world’s top fashion house, also called.

Recent Developments in the Japanese Economy (1) Real Economic Growth and Productivity (2) Unemployment and Labor Market Conditions (3) Inflation and Asset.

Marketing 4.01B Explain the types of promotion. Product Promotion  The specific goal of product promotion is to persuade customers to buy a particular.

Top 10 Markets by HNWI Population

Securing a mobile, omni-channel strategy

Marketing Management Dr. Aravind Banakar –

Marketing Management

Marketing Management

Electric Vehicle Charging Station Market Insights by Product, Location, Size, Share, Development, Growth and Demand Forecast to.

Global Home Automation Market : Trends, Forecast, and Opportunity Analysis 1.

Oil and Gas Industry BY: Jamal Alaqeel.

Population Chapter 8.

Nutritional Supplements for Active Adults

Best Social Media Marketing Company

US Hydration Bottle Market : Trends, Forecast, and Opportunity Analysis 1.

Adding with 9’s.

Adding with 10’s.

Adding ____ + 10.

That’s a 343% increase over a four-year period

Working with words / Company facts

THE GROWTH ENVIRONMENT.

Business Intent Presentation

Best Web Design Service Online

Presentation transcript:

Dior & the Luxury market Luxury Market in growth :143 billion € Emergence of new market Japan, China, Russia.

Dior & the Luxury market 600 millions € 58 000 employees LVMH: 13 billions € External growth (25 companies) Internal growth (lunch of new activities in its brand) ex: DIOR’s new high line of jeweller’s shop

“J’adore”: The product & the advertisement The « Diorness » Feminity , emotion & sophistication ‘J’adore / Dior The bottle The US market The ad: Dior, "j'adore" advertisement

Consummers of « J’adore » A demanding and fortunate custumers Democratisation