1. Jessica Cole Matt Crowe Blair Stewart

2.  Founded as Auctionweb.com on September 3 rd, 1995 by Pierre Omidyar in San Jose, CA  Changed to Ebay in 1997  Went public on September 21, 1998

3.  John Donahue is current CEO  Ebay now has 11,600 employees  Now has operations in more than 24 countries  “Make Shopping Exciting” “Make Shopping Exciting”  Revenue in 2007: ▲ $7.67 billion USDUSD  “Shop Victoriously” “Shop Victoriously”

4.  Market Leadership  Largest global online auction website  222 million users as of December 2006  Strong Revenue Growth  Business Model  Unique – unites buyers and sellers

5.  Rising Expenses  Net profit declined 4.9% from 2005 to 2006  Weak Online Advertising  2.8% of total revenues derive from advertising and non-transaction activities  Japanese and Chinese Operations  Dominated by Yahoo Japan, quit market in 2002  Eachnet – China operations

6.  Acquisitions  Stubhub.com, Tradera.com, Rent.com, etc.  Increasing use of the internet  Worldwide penetration only 16%  US online retail sales expected to grow 17%  Growing search engine advertising  Expected to reach $13.1 billion by 2010  47% of online advertising budgets by 2010

7.  Security Threat  Maintaining security of computers and computer networks critical issue  Intense Competition  Overstock.com, Amazon.com, etc.  Risks of Operating Online  Technical Issues  Threat of fraudulent transactions