Welcome from Pat Hoferkamp Welcome to 2014! We’ll be focusing on YOUR Business Plan for 2014. Try something from this webinar. It could lead to your next referral! Welcome Referral Associates and Host Offices

Referral Associate Marketing Package We are going to Raffle off TWO Packages: We are really only going to get through one or two pages of the Guidebook content on this Webinar. There is much more content to the Guidebook than what we will cover today. We will cover different topics in our upcoming Webinars.

But wait, there’s more . . . We’re also raffling off a $100 Visa Gift Card. You have to stay to the end of the webinar to be eligible to win.

Our Agenda Market Update Company statistics for 2013 Creating a fun, easy-to-follow Business Plan for 2014 Raffle Drawing Review the agenda items

A Market Update with Pat If you have not been with us for our past webinars or would simply like to review, all our Webinars are available on Weichertone/Weichert University for you to access and review at your leisure Source: KeepingCurrentMatters.com

14,027 UP 6% UP .9% UP 12.8% On Average Homes Sell SALES PRICES EVERY DAY! NAR’s November Existing Home Sales Report SALES UP 6% over last year INVENTORY UP .9% over last year PRICES UP 12.8% over last year

What the Experts are Saying . . . “We expect single-family home sales and housing starts to be at the highest level since 2007.” Frank E. Nothaft Chief Economist at Freddie Mac

Mortgage Rate Projections Analyst 4.8% 5.3% 5.0% Fannie Mae Projected Rate 4Q 2014 Fannie Mae 4.8% National Assoc of Realtors 5.3% Freddie Mac 5.0% Mortgage Bankers Assoc http://www.mortgagebankers.org/files/Bulletin/InternalResource/84813_.pdf http://www.freddiemac.com/news/finance/docs/Jun_2013_public_outlook.pdf http://www.realtor.org/sites/default/files/reports/2013/embargoes/phs-6-27-hgbfjnv/july-2013-outlook-2013-6-27.pdf http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_061313.pdf

The Cost of Waiting $151.08 Today $250,000 4.3% 1,237.18 Next Year Mortgage Interest Rate Payment (P&I) Today $250,000 4.3% 1,237.18 Next Year 5.3% 1,388.26 Monthly Difference $151.08

What the Experts are Saying . . . "All those young people who moved in with their parents over the past few years and didn't move out during the recession, there should be pent-up demand for household formation."

Company Results: Closed Referrals 15.5% Increase

Company Results: Dollar Volume a 29% Increase!

Company Results: Referral Agents Who Closed a Referral Year over year we increased the number of Referral Agents who Closed a Referral! 7%

Your Business Plan for Success!

Poll Have you created a Business Plan for your Referral Business in 2014? Yes No Turn over to Mary

Something to think about . . . “A goal without a plan is just a wish.” Antoine de Saint-Exupéry

The Right-Brain Business Plan http://www.rightbrainbusinessplan.com

To Access the Tools . . . Go to RightBrain BusinessPlan.com They ask for your name and eMail address and you can access the downloadable tools.

Use the Stop, Start, Continue Model A simple way to think about your business and planning for success in 2014! Here’s a fun resource for you from RightBrain BusinessPlan.com http://www.rightbrainbusinessplan.com

Example of the Stop, Start, Continue Model STOP being a Secret Agent START getting “the word out” to friends and acquaintances. CONTINUE to let your family know you’re there for them when they need help in real estate.

Are YOU a Secret Agent? Do all your friends and family know that you can help them? Everyone likes to talk about real estate. There’s good news with home values increasing, jobless rate decreasing, and the economy picking up! Use these triggers to discuss real estate.

“I can help you find a great agent!” Offer Your Assistance! “I can help you find a great agent!”

Getting the Word Out! Here’s another resource in the RightBrain BusinessPlan.com website you can use http://www.rightbrainbusinessplan.com

Getting the Word Out - Example To all my family & friends this year To all the soccer moms/dads

Getting the Word Out - Example Call “I can help” Quarterly A Phone! Zero eMail Add a tag line: Weichert Referral Associate, I love referrals . . . Ongoing Computer Zero Business Card “Here’s my card. I’d be happy to help with your real estate needs.” Ongoing www. WeichertOne. com $14.50 plus shipping

Getting the Word Out Please tell us what YOU think. Share YOUR tips and we’ll post a few now so everyone on this call can benefit! Use the Question box to share suggestions Webinar Tool bar

Douglas Thomas “Gets the Word Out” He talked about real estate with his co-workers for years and when one was ready to purchase her first home, guess who she called? Douglas has another referral in the works with ANOTHER co-worker. Does everyone you know realize YOU are in real estate and can help? Share how YOU “Get the Word Out!”

Getting the Word Out Ideas Post your business card on bulletin board at the Gym and your local Post Office. Kim: Word of mouth Tom: Always bring the conversation back to real estate. Find the criteria and then get the agent who can do the job. Vickie: I’m thinking of creating a newsletter and Instagram page

Getting the Word Out Ideas Ralph: Use Facebook! MaryAnne: Talk to anyone I can. I’m going to focus on friends of my children who are at a “Home-buying Age.” Marty: Send an eMail and use LinkedIn, Facebook and started to hand out business cards. Mary: Keep using your bumper stickers Nasaar: Offer services to businesses I deal with face to face.

Time for our Raffle Drawing! We’re raffling off TWO Referral Associate Marketing Packages

. . . And now our $100 Gift Card Let’s raffle off our $100 Visa Gift Card.

Winners! Winners of the Referral Marketing Package: Valerie Branca Jim Morrison VISA Card Winner: Cecil Suterland $100!!

More Tips & Dialogue . . . 1-800-655-7055 Go to the Weichert Referral Associate Guidebook on www.WeichertOne.com Call us: 1-800-655-7055 We’ll be sending a follow-up eMail. Please give us your feedback Please contact us if you experience trouble getting on to WeichertOne.