Vision Leadership Project @ Chicago Film Archives Vision and leadership by Danielle N. Kramer

Chicago Film Archives Facts Regional film archive serving Chicago and the Midwest Provide services transferring 16mm film into digital format Looking to increase visibility of CFA and promote revenue producing services

PROPOSAL CFA develops a promotional offer with marketing plan for providing transfer of 16mm student films to digital for current student filmmakers. Called director to discuss possibilities Emailed written proposal to director and staff Collected feedback

PROPOSAL steps Define target audience to receive promotion Film students at Art Institute of Chicago and Columbia College

PROPOSAL steps Created promotional offer Brainstormed discount with director 20% off student films Offer good for current students

PROPOSAL steps Marketing promotion with staff assistance Create fliers to display on campuses Create an email ad to send out to professors and students Create a Facebook ad

PROPOSAL steps Contacted a graphic designer Rhea H. Butcher Works in progress sent to director and staff…

PROPOSAL next steps Contact SAIC and Columbia staff and faculty about promoting CFA to students Hang fliers on campus Send ads in email blasts Distribute Facebook ads

MEASURING success Increased transfer services to students Increased awareness of CFA, measured through traffic on website, Facebook, and student turn-out at screenings and events Increased donations of student films from SAIC and Columbia College

FOLLOW our progress www.chicagofilmarchives.org Follow Chicago Film Archives on Facebook

QUESTIONS? Suggestions? Feedback?