1. Untapped Potential: Millinial and College Student Outreach
AMAT Conference | September 21st, 2017

2. Hi There! Tanise Love, MHA, CAVNC
Putting a face with a name
Tanise Love, MHA, CAVNC
Program Manager, Minority and Faith Based Outreach
Donate Life North Carolina

3. objectives Overview of College Champions Program
Defining Historically Black Colleges and Universities (HBCUs)
Building your College Champions program
Unique ways to engage current and potential campus partners

4. College Champions
Turning students into advocates to help promote the mission of Donate Life
Using a unique approach, appealing to a hard to reach audience
Creating relationships with longevity
Brand awareness
Pretty Package
DMV Partnership turned outreach program

5. Why? Need for minority outreach Want to engage millennials
Tap into existing resources
Brand identity

6. Historically Black Colleges and Universities (HBCUs)
A college or university that was originally founded to educated students of African American decent
Most created after Civil War
Students of all races allowed
107 total in the US
10 in North Carolina
hbcus/

7. Minority Groups on Non-Minority Campuses
Black Student Union
American Indian Studies
Association of International Students
Hispanic Association
Asian Students Association
Diversity and Multicultural Affairs Departments
Search “minority student groups at/in “

8. Steps to build a College Champions Program
1. define need 2. define goals 3. develop roles 4. create written plan 5. create promo materials 6. market your need 7. blast it out 8. carry on

9. YOU’RE THINKING I don’t have time to create a cohesive program of this nature My boss won’t let me have an intern College students are hard to find

10. STUDENTS ARE THINKING

11. Goals vs. Outcomes Goals Connect with 3 of 10 campuses in NC
Host 1 event at each campus, 3 total
Gain contact with an administrator and a professor on each campus
Shift focus from registration #s, to relationship building (ultimate goal is registering, but how do we get them comfortable?)
Outcomes
Connected with 5 of 10 campuses in NC
Hosted 10 events across all campuses
Created 2+ contacts at all universities except 1
College Champions branding resulted in numerous intercampus referrals
3 interns
Positive student and faculty feedback

12. 1. DEFINE YOUR NEED 2. DEFINE GOALS
You must determine your need for College Champions
Any program wants/needs on the backburner?
Any internal tasks on your “to-do” list for months?

13. 3. DEVELOP COLLEGE CHAMPION ROLES
VOLUNTEER
SERVICE LEARNING
INTERNSHIPS
OTHER

14. ROLES CONTINUED Volunteer – using students to fulfill existing needs
ROLES CONTINUED Volunteer – using students to fulfill existing needs. Students commit to participating in activities each school year Service Learning – specific classes would agree to use your organization as the focus of their projects Internships –identity potential interns to help with internal administrative work Other – if school/student could not commit to any of the above, keep the door open for all possibilities.

15. 4. CREATE WRITTEN PLAN Overview Objectives Goals Scope. Fairs
4. CREATE WRITTEN PLAN Overview Objectives Goals Scope Fairs Civic Groups Associations Classroom Talks Focus Groups Campus Challenges Student Advocates Interns Calendar of Events Evaluation

16. 5. CREATE PROMO MATERIALS focus on campus admins: -one pagers -graphics -step by step guide focus on students: -crafty brochures -powerful posters -engaging power points -”swag”

17. 6. MARKET YOUR NEED Google is your friend Compile a spreadsheet of school staff contacts Federal Work Study Professional Development Public Affairs Service Learning Public Leadership Interdisciplinary Studies Programs related to your cause Courses that require internships Multicultural student organizations

18. Create content for /phone pitch, websites and social media so your contacts have something to look at donatelifenc.org

19. 6. MARKET YOUR NEED INTERNALLY Start by identifying contacts within your circle of trust – ask for introductions Look in database for anyone with a connection to colleges Work with partner organizations Reach out organically

20. 7. Blast it out Ask for meetings Tour invites College info sessions
Get to know staff- get to know students

21. 8. CARRY ON Once you have interested parties, focus on -Recruitment (make sure it’s a good fit) -Onboarding (even if one-timer, make sure they feel part of the donation community) -Retention -Recognition Make sure to keep school’s communication team abreast of what’s happening Continuously monitor success

22. Wrote content for our blog, one of highest engaging post on our social media.

23. One time campus fair with student managing table.
Resulted in new partnership with School of Health Sciences and grant opportunity.
Semester long service project and homecoming participation.

24. Presentation to student group resulting in fundraiser, campus wide publication, and multiple student fairs.

25. One campus outreach event lead to 5 event invites, shout outs on social media from school’s page, and campus wide lunch and learn for all faculty and staff

27. SUMMARY
1. define need 2. define goals 3. develop roles 4. create written plan 5. create promo materials 6. market your need 7. blast it out 8. carry on

28. Set Goals Measure Impact Evaluate
I want to bring on 5 new college champions this year
Measure Impact
Keep detailed records. How many events? How much time total did students give?
Evaluate
Total success! Maybe not totally but that’s ok.

29. ANY QUESTIONS? WANT RESOURCES?
Thanks!
me at