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Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations.

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Presentation on theme: "Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations."— Presentation transcript:

1 Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations

2 Background The College of Business students were utilizing services at Pomerantz Career Center College of Liberal Arts and Sciences (CLAS) students were not using services as much

3 Goal To increase the number of CLAS students using services Tracking The number of students in UI Employment Expo (Stores data regarding on-campus interviews and advising notes)

4 Brainstorming Write down a goal for something you’d like to do/accomplish on your campus

5 Target Audience: 17 majors within CLAS that Pomerantz Career Center had listings for and larger quantities of students in the major The Idea: Something new, different and fun PCC staff brainstorm session Focus on getting attention

6

7 The Plan Academic Outreach Campus Promotion Special Events

8 Academic Outreach Career Advisors contacted departments to re/establish relationships Completed fact finding worksheet ahead of meetings Contacted department-related student organizations Connected with Academic Advisors for majors

9

10 Promotion Print advertisement –Posters and fliers on campus –Bus posters –Ads in student newspaper – ran 10 times over 5-6 weeks PowerPoint/kiosk slides on campus T-shirts

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12 Special Events Invitation sent by email and mailed postcard for both events Breakfast for faculty and staff in Liberal Arts and Sciences –Offered overview of UI Employment Expo –Services highlighted

13 Special Events Open House for students in College of Liberal Arts and Sciences –Popcorn, pop/water, 100 Grand bars, Smarties, Payday bars –Career Jeopardy –Scavenger Hunt through office for prizes –Door prizes –Movie “Officespace” playing

14 Brainstorming Break into small groups and come up with strategies/ideas of things to implement for your goals

15 Results 50 faculty/staff at breakfast 100 at open house Buzz around campus

16 The Numbers (within targeted departments) Before campaign: 2,069 students in UI Employment Expo for advising and job/internship search One year later: 2,547 students in UI Employment Expo for advising and job/internship search Increase of 19%

17 Questions?

18 Thank you for attending!

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