Stats based on only the 11 games that Amazon Video streamed

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Presentation transcript:

Stats based on only the 11 games that Amazon Video streamed TV’s Average Audience For Amazon Streamed Games Was 52x Higher Than Amazon’s Audience Keep in mind that Amazon is based on global viewers who “viewed for at least 30 seconds” vs. TV which is based on U.S. viewers who “viewed for a minimum of one minute” Stats based on only the 11 games that Amazon Video streamed Global U.S. TV Only 18.4 Million 128.6 Million Total Unique Viewers Average Mins Per Game / Per Viewer 63 Minutes 69 Minutes 310,000 16.1 Million Average Audience (Per Min) TV’s “Average Audience” Advantage 52x Source: VAB analysis of verified Amazon data as reported via FierceCable.com (1/1/18) and The Motley Fool website (1/16/18). VAB Analysis of Nielsen NPower Powerplay and R&F Program Report, CBS, NBC & NFL Network, in-game only (excludes pre- & post-game shows), dates align with Amazon NFL streaming schedule (see slide 2 for dates), Live only, P2+. Amazon viewership figures based on anyone who “viewed for at least 30 seconds;” TV viewership figures based on anyone who “viewed for a minimum of one minute.” CBS / NBC / NFL Network reflects TV audience only and does not include audiences gained from their digital / app streaming.