Core Submission Document Template For Categories 16-20 The Asia eCommerce Awards 2018 is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details For category 16-20: Please paste your client organisation/brand logo here Name of Category*: Name of Client Organisation*: Name of Brand (if different from client organisation): Name of Campaign*: Name of Agency: *Please omit all Ltd. Limited/Holdings Limited

Please paste the entry video link* if there is any. Maximum length of video is 3 minutes. (optional but strongly recommended) *Please upload your video onto YouTube or Vimeo. Set the privacy setting to “unlisted” so the video is accessible to only those with the link. If you password-protect it, include the access password here.

Creation and Planning Campaign Start Date: Campaign End Date: (20%) Max. 1 slide A clear description of the business/brand’s considerations during the planning and designing process. A demonstration of innovative idea(s) and how the idea differs from existing ideas: will it alter the way other businesses/brands develop their ideas in the future? A demonstration of how the creative work has delivered a competitive advantage. Eligibility period – 1 April 2017 to 31 March 2018 Creation and Planning Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD/MOP/RMB): Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red and will not be used for publication, and will not be disseminated beyond the judging panel in any way.

Development (30%) Max. 3 slides , visuals included – slide 1/3 The judges will be looking for: Evidence of engaging, relevant and appropriate content for the identified audience. Framework of the structure, the organisation of content, and the prioritisation of information are consistent, intuitive and transparent. High quality design which emphasises functionality and anticipates a wide diversity of user needs.

Development (30%) Max. 3 slides , visuals included – slide 2/3 The judges will be looking for: Evidence of engaging, relevant and appropriate content for the identified audience. Framework of the structure, the organisation of content, and the prioritisation of information are consistent, intuitive and transparent. High quality design which emphasises functionality and anticipates a wide diversity of user needs.

Development (30%) Max. 3 slides , visuals included – slide 3/3 The judges will be looking for: Evidence of engaging, relevant and appropriate content for the identified audience. Framework of the structure, the organisation of content, and the prioritisation of information are consistent, intuitive and transparent. High quality design which emphasises functionality and anticipates a wide diversity of user needs.

Execution and Innovation (30%) Max. 3 slides , visuals included – slide 1/3 The execution caters to the needs of consumers and creates a pleasant user experience. User interaction with the solution is seamless and consistent. The work is consistent with the original idea and demonstrates innovation. The work is significant and unique when compared to the market.

Execution and Innovation (30%) Max. 3 slides , visuals included – slide 2/3 The execution caters to the needs of consumers and creates a pleasant user experience. User interaction with the solution is seamless and consistent. The work is consistent with the original idea and demonstrates innovation. The work is significant and unique when compared to the market.

Execution and Innovation (30%) Max. 3 slides , visuals included – slide 3/3 The execution caters to the needs of consumers and creates a pleasant user experience. User interaction with the solution is seamless and consistent. The work is consistent with the original idea and demonstrates innovation. The work is significant and unique when compared to the market.

Results (20%) Max. 2 slides, visuals included – slide 1/2 The platform/campaign has impacted businesses and industries in a measurable and meaningful way. Examples of a measurable and meaningful impact: Personalised flow of information to allow a better customer experience. High customer engagement with online shop and social accounts. High conversion rates, excellent SEO. Demonstrable ROI, etc.

Results (20%) Max. 2 slides, visuals included – slide 2/2 The platform/campaign has impacted businesses and industries in a measurable and meaningful way. Examples of a measurable and meaningful impact: Personalised flow of information to allow a better customer experience. High customer engagement with online shop and social accounts. High conversion rates, excellent SEO. Demonstrable ROI, etc.