1. Core submission document template for Most Outstanding Client/Agency Partnership Agency of the Year 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852 2861 1882 | Fax: + 852 2861 1336 | www.marketing-interactive.comwww.marketing-interactive.com

2. Please paste your client and agency logo here Entry Details Please provide the following information: 1. Name of Client Organisation: 2. Name of Agency: Information that are intended for judging purposes only must be highlighted in red or indicated in red text. These confidential materials will not be used for publication and will not be disseminated beyond the judging panel in any way.

3. Please paste the entry video link if there is any. (optional but strongly recommended) Entry Video

4. (25%) Max. 1 slide – slide 1 (All information on this form is mandatory but no strict entry format.) Outline the business performance of your company and explain how it results, establishes and accomplishes the longstanding client and agency partnership over the eligibility period. Judges will be evaluating are the length of client and agency relationship and client satisfaction scores. 1. Length of client and agency relationship/ Client satisfaction scores: Performance

5. (25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.) Elaborate how you have developed your products and services over the awards period. Entrants should describe how they foster a healthy and longstanding client and agency partnership and lift the work performance to an outstanding level. Judges will be examining for are the list of projects delivered to the client and selected case study. Work List of projects

6. Work Case study (25%) Max. 2 slides – slide 2/2 Elaborate how you have developed your products and services over the awards period. Entrants should describe how they foster a healthy and longstanding client and agency partnership and lift the work performance to an outstanding level. Judges will be examining for are the list of projects delivered to the client and selected case study.

7. (25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.) Describe the strategic use of your key resource – People. What makes this significant and unique? Entrants to this category should stress how a successful working relationship is fostered through outstanding people management strategies and practices. Please Indicate “N/A” if an item is not applicable to you. People Agency overall team numbers:Client overall team numbers: Agency % staff turnover y-o-y:Client % staff turnover y-o-y: Agency team structure:Client team structure:

8. Client and agency team communications People (25%) Max. 2 slides – slide 2/2 Describe the strategic use of your key resource – People. What makes this significant and unique? Entrants to this category should stress how a successful working relationship is fostered through outstanding people management strategies and practices. Please Indicate “N/A” if an item is not applicable to you.

9. Industry contribution & why the client and agency partnership deserves the title of the Team Award Vision (25%) Max. 2 slides – slide 1/2 (All information on this form is mandatory but no strict entry format.) Illustrate on the team’s contribution to the industry and demonstrate why the client and agency partnership deserves the title of the Team Award. Entrants should present the shared perspectives and point of views of your company and your long-term clients. The information judges will be looking out for are industry contribution and agency/client testimonial.

10. Agency testimonial Client testimonial Name of agency head: Job title: Name: Job title: Vision (25%) Max. 2 slides – slide 2/2 Illustrate on the team’s contribution to the industry and demonstrate why the client and agency partnership deserves the title of the Team Award. Entrants should present the shared perspectives and point of views of your company and your long-term clients. The information judges will be looking out for are industry contribution and agency/client testimonial.