Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase

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Presentation transcript:

Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase Conversation: Increased TV Spend Also Drives Greater Brand Engagement On Social Media Platforms Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase 4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Social Actions Brand TV Spend Category +19% +74% Domestic Domestic +17% +184% Asian +12% +29% +20% +60% Asian +16% +305% European European +45% +779% VAB: A LOOK UNDER THE HOOD Source: VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), Oct ’16 - Dec ‘16 vs Oct ’17 - Dec ‘17 (calendar months). Social actions (posts, likes, shares and comments related to TV ads on Facebook, Twitter, YouTube, iSpot.tv). Social actions are correlated to TV ad airing data.

Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase Conversation: However, Social Chatter Decreased For Brands Who Spent Less On TV Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase 4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Social Actions Brand TV Spend Category -50% -25% Domestic -11% -64% Asian -2% -4% Asian -9% -95% European VAB: A LOOK UNDER THE HOOD Source: VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), Oct ’16 - Dec ‘16 vs Oct ’17 - Dec ‘17 (calendar months). Social actions (posts, likes, shares and comments related to TV ads on Facebook, Twitter, YouTube, iSpot.tv). Social actions are correlated to TV ad airing data.