14 Product and Corporate Advertising

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Presentation transcript:

14 Product and Corporate Advertising

Key Vocabulary

Key Vocabulary Product advertising - attracting public attention to a product or business Target – n. a desired goal v.1. to direct: an advertising campaign targeted at gay men 2. to aim media

Key Vocabulary Corporate advertising - attracting public attention to a business Brand image - a name associated with a product or service. Public relations (PR) - the activities employed to promote a favorable relationship with the public. Publicity - public interest achieved by the spreading of information

Uses of like

Gerund

Infinitive

Gerund or Infinitive

Gerund or infinitive

Articles

Practice: Articles

Practice: Articles