1. Marketing & Advertising The Brochure Project

2. Technology Standard Abilities for a Technological World: Standard 11 - Students will develop abilities to apply the Design Process.

3. The Design Process

4. Unit Objectives To learn what marketing /advertising is. To understand what goes into creating advertising campaign. (Brochure) To learn the life skills of communication and persuasion. (Present Brochure)

5. Define  Marketing - Marketing is the process of planning, pricing, promoting, selling and distributing ideas, goods, services.  Advertising - The action of calling something to the attention of the public especially by paid announcements.

6. What are going to learn ? Marketing Advertising vocabulary Do Research on a product of your choice Design a Advertising Brochure Present your Brochure, to persuade the audience that your product is the best.