1. Marketing
CAREER CLUSTER

2. Overview
See overview video
The Marketing Career Cluster includes career opportunities which deal with planning, managing and performing marketing activities in order to benefit a business or organization.
Communications, advertising and branding started to become more important as companies needed to sell the increasing outputs of production.
Digital marketing is the promotion of products or brands through various forms of electronic media.
Marketing often has a persuasive intent, but it commonly begins when a company identifies customer needs and seeks to explain how its products or services meet those needs.
Drawbacks include the constantly changing environment and pressures to meet deadlines.

3. Marketing Mix/ 4 P’s Video

4. Pathways Marketing Communication
Write, illustrate, animate and assemble catalogs and advertisements which inform customers about available products or services.
Marketing Management
Management of policies, operations or staff working in advertising, promotions, marketing, sales, marketing research, merchandising, or public relations in business.
Marketing Research
Conduct surveys, interviews and market research to better understand consumer needs and wants, as well as openings for new products in the marketplace.

5. Pathways Merchandising
The action of planning and promoting the sale of goods or services by advertising them or displaying them attractively.
Professional Sales
Develop new sells strategies to grow revenue, plan and evaluate sales data, build key customer relationships, create brand awareness for products or services.

6. Vocabulary Terms Marketing promoting and selling products or services
Promotion             providing awareness of something
Advertising             act of calling public attention to a product or service
Public Relations     producing a positive public image; also known as PR
Campaign                series of organized activities working towards a goal

7. Vocabulary Terms Merchandising promoting the sale of goods
Apprenticeship      following/studying a professional in order to learn a trade
Nonprofits              organization which is tax exempt (Red Cross)
Marketing Mix the categories that are involved in the marketing of a good dddddddddddddd or service, and they include product, price, place and dddddddddddddd promotion. ALSO KNOWN AS THE 4 P’s OF MARKETING.
SWOT Analysis is an organized list of your business’s greatest strengths, ffffffffffffffffffffffffffweaknesses, opportunities, and threat.

8. Fast-Growing Careers

9. Sample of Marketing Salaries

10. How to prepare yourself in high school?
STEP 1
STEP 2
30 Clever Marketing Ideas