1. City Business Library Vision and Strategy 2016/17

2. Overview What is the City Business Library and who does it support?
CBL’s Unique Selling Points
CBL Vision 2016/17
How to we achieve the vision?
CBL branding
Questions

3. CBL’s Key Services Free Business Information Training Room Hire
Seminars and Workshops
Training Room Hire
Work Space

4. CBL’s key user groups

5. Why Customers use CBL

6. CBL’s Unique Selling Points

7. CBL Vision
CBL Vision:
Reimagine the service to become a key business hub in the heart of the City of London. Offer a modern and flexible business service that supports a variety of different users to develop a business and/or themselves.

8. How will this vision be achieved?
Re-brand the library to create a more professional brand image.
Seek to refurbish the library environment to create a modern and flexible space that supports the varied customer usage.
Promote the service more widely to increase footfall through effective affiliate partnerships and social media advertising.
Develop commercial opportunities to generate additional income to help fund more promotional activities and other ad-hoc projects/events.
Source corporate sponsors to help with the transformation plans.
Develop the on-line offer to compliment the support available in the library.

9. CBL Branding

10. Any Questions?