Radio. It’s A Love Thing Brand Campaign Launch

Brand Campaigns 2003-2014 2014 – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear It From a Friend 2012 – People Really Connect with Radio 2011 – People Engage with Radio Advertising 2010 – Radio Advertising – Australia’s Listening 2010 – Smart Marketers Use Radio 2009 – Radio Advertising, Economically Sound 2008 – Radio and Online – We Just Click! 2007 – A Time and Place for Everything 2006 – Advertising Effectiveness Study 2005 – Radio’s Advantage – TV and Radio Multiplier 2004 – Reaching Audiences Everywhere 2003 – Commercial Radio Brand Campaign Launched

Brand Campaign Research Radio listeners most open to advertising 41% Brand Purchase 43% Brand Search 20,000 respondents

A Phased Approach

Marketing the Industry ROI study Case studies Brand campaign Industry Marketing Initiatives Finding Consumer Trends reporting RadioGAUGE pilot

Brand Campaign Elements Radio. It’s A Love Thing Brand Campaign Elements

Click here to play the sizzle reel Phase 1 Sizzle Reel Click here to play the sizzle reel

New Website

Brochure

Radio Campaign ‘Love’ ‘Local’

Andrew Hansen

Click here to play the talent video