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2016 AUSTRALIAN SHARE OF AUDIO

Published byMervyn Sullivan Modified over 6 years ago

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Presentation on theme: "2016 AUSTRALIAN SHARE OF AUDIO"— Presentation transcript:

1 2016 AUSTRALIAN SHARE OF AUDIO
Tony Kendall – Chair, CRA Marketing & Brand Committee

2 OVERVIEW Why? What? Results Rollout

3 DIGITAL DISRUPTION Newspapers Magazines Free To Air TV

4 WHY? KIIS Spotify Nova Pandora HIT Apple Music Triple M Gold Smooth

5 WHAT? The Australian Share of Audio Study

6 METHODOLOGY Over 1,000 respondents
Completed 7 day audio diary, by qtr hr Nationally representative sample 5 metro capital cities Paper and online diaries

7 Total daily audio listening : 3 hours 23 minutes
AUDIO PLATFORMS Live Australian Radio (all platforms) Non Australian Radio (all platforms) Streaming (Pandora, Spotify, Apple Music) Online Music Videos TV Music Channels Podcasts Owned Music Other Music Total daily audio listening : 3 hours 23 minutes

8 LIVE AUSTRALIAN RADIO ACCOUNTS FOR
NEARLY TWO THIRDS OF ALL AUDIO LISTENING % Share of Weekly Listening

9 1.7% 5.8% 1.7% SHARE OF AUDIO BY STREAMING SERVICE...
Source: GfK Share of Audio 2016, P10+

10 AVERAGE DAILY TIME SPENT LISTENING
Average Daily Time Spent Listening (calculated based on total population)

11 AVERAGE DAILY TIME SPENT LISTENING AUSTRALIAN RADIO VS. STREAMING
Average Daily Time Spent Listening (calculated based on total population)

12 69.7% LIVE AUSTRALIAN RADIO HAS 5x DAILY REACH
OF STREAMING SERVICES COMBINED 69.7% 1.7% 12.4% 6.0% 3.8% 22.0% Live Australian Radio (all platforms) Non Australian Radio (all platforms) Streaming (Pandora, Spotify, Apple Music) Online Music Videos TV Music Channels Podcasts Owned Music Other Music % of Daily Reach

13 AUSTRALIAN RADIO IS THE AUDIO MOST CONSUMED BY YOUNGER AUDIENCES
Average Daily Time Spent Listening (calculated based on total population)

14 WHY? Talent Engagement Local News Traffic Local Sport Discovery

15 Australian radio is the dominant audio platform
Australians spend nearly twice as long listening to Australian radio than all other audio platforms combined Over 80% of Spotify, Pandora and Apple Music’s audiences can be reached by Australian radio. Australian radio is the no. 1 audio platform consumed by year olds each day Australian radio accounts for nearly two thirds of all audio listening

16 RADIO ADS ‘Spot’s Share’ ‘Why’

17 ROLLOUT Ads Training Follow Up

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