Today’s Home Buyers & Sellers Want the Professional Edge Highlights from The NATIONAL ASSOCIATION OF REALTORS® 2006 Profile of Home Buyers & Sellers

Collaborate with a Professional Consumers prefer more traditional methods of buying & selling homes Buyers begin the search process online But it’s the real estate agent who introduces them to the home they buy

80% of Buyers Use the Internet to Search… Source: NAR 2006 Profile of Home Buyers and Sellers

And, Real Estate Agents are the Most Frequent Way They Find “THE Home” Source: NAR 2006 Profile of Home Buyers and Sellers

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” Jim Rohn Business Philosopher and Author

Full-Service is King Most sellers prefer full-service brokerage But discount brokerage is still an important market segment

Dear Agent: Please Take Care of Everything! The Seller Exhibit 7-8 LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE AGENT (Percentage Distribution) Source: NAR 2006 Profile of Home Buyers and Sellers

Dear Agent: Please Help Me Find the Right House The Buyer Source: NAR 2006 Profile of Home Buyers and Sellers

Reputation is a Terrible Thing to Waste More than a third of sellers say reputation is the most important factor in choosing an agent For buyers, honesty and trustworthiness are tops…then comes reputation

For Sellers: Reputation Matters Most Source: NAR 2006 Profile of Home Buyers and Sellers

For Buyers: Honesty and Trustworthiness Matter Most Exhibit 4-13 MOST IMPORTANT FACTORS WHEN CHOOSING AN AGENT (Percentage Distribution) Source: NAR 2006 Profile of Home Buyers and Sellers

“It takes many good deeds to build a good reputation and only one bad deed to lose it.” Benjamin Franklin

Fewer Sellers Choose to Go it Alone For Sale By Owner (FSBO) transactions, down to 12% in 2006 But only 7% were open-market FSBOs

FSBOs Trending Down Source: NAR 2006 Profile of Home Buyers and Sellers

Get More… $50 for Members $125 for Non-Members 1-800-874-6500 www.realtor.org/store and click on the Research Tab Item #186-45-06