1. RPR—Where Data Becomes Knowledge
Chapter 3
RPR—Where Data Becomes Knowledge
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2. Data Becomes Knowledge
Data + Meaning = Knowledge
Why are prices going up or down?
Why do some homes sell fast?
What’s it like to live here?
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3. Free Data, Priceless Knowledge
Expertise + RPR® Reports = Informed Consumer
AVMs + Public Records + Time Lag = Old Data
RPR® + MLS Data = Today’s Market
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4. RPR® Reports
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5. RPR® Report Power MLS data Quick report generation
Professional presentation
Personal and company branding
Delivery options
Comprehensive but hyperlocal
Add in your own knowledge
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6. The Reports Page
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7. Knowledge for the REALTOR®
What would you like to know before the listing presentation?
Sales and financing?
On/off the market?
Distressed?
Do you want this listing?
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8. The Big ? Price—a tough subject Sellers must be realistic
Consider the competition
Hyperlocation, condition, features
Is there a demand for this house?
Time on market = lost opportunity & $$
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9. What Sellers Want
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10. Your choice—mix and match
Comps Analysis
Comps used to create the RVM or AVM
Other comps generated by the system
Specific comps
Include or exclude foreclosures
Your choice—mix and match
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11. Comps Analysis
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12. My House Is Worth More! Home improvement estimator Fill in information
Home and market condition
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13. Refining Values
Start with a search by address. Adding basic facts—square footage and lot size—refines the value.
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14. Home Improvements Select from the list or add other improvements.
Fill in the date completed and total cost. Add a custom description for “other.”
Adds current value of improvements.
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15. Use the slider bars to refine value for market and home conditions.
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16. Check the box to use as comp
Choosing Comps
Check the box to use as comp
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17. Get Report
Click on the Summary tab for a detailed recap. Click on Get a Report.
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18. Seller’s Report
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19. Seller’s Report Content
What are the basic facts about this property?
How much is this house worth?
What are the market conditions?
Are other homes selling and for how much?
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20. What Buyers Want
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21. Search & Mapping Options
Geographic , radius , custom
Heat mapping
FEMA flood-map overlays
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22. Property Report
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23. Property Report Content
What are the basic facts about the property?
Are there a lot of foreclosure homes on the market?
How do comparable properties compare?
What are the current market conditions?
What is it like to live in the neighborhood?
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24. Never Say “I’ll Get Back To You”
Buyer contacts FSBO seller direct?
Download Property Report to Smartphone or I-Pad
Stay first point of contact
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25. Market Report Content New listings Price changes Pending sales Expired
Distressed
Open houses
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26. Market Report
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27. Neighborhood Report
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