1. Profile of Home Buyers and Sellers 2012
News Release
November 10, 2012

2. Methodology Surveys mailed to 93,502 households
Response rate 9.1 percent with 8,501 responses
Purchased a home between July 2011 and June 2012
Addresses from Experian
Reflect distribution of home sales in each state

3. What is covered? Ask buyers about: Basic demographics Type of home
Search process
Relationship with agent
Home financing
Ask sellers about:
Home selling experience
FSBO vs agent-assisted sales

4. Demographic Changes Since 2010
2012 Profile
2011 Profile
2010 Profile
Median Age 42 45 39
Gross HH Income
$78,600
$80,900
$72,200
Household Composition
65% married couples,
16% single females,
9% single males,
8% unmarried couples
64% married couples,
18% single females,
10% single males,
7% unmarried couples
58% married couples,
20% single females,
12% single males,
Children in Home
41%
36%
35%
Own a 2nd Home
19%
14%

5. Shift in Household Composition
2001
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Married couple
68%
59%
62%
61%
60%
58%
64%
65%
Single female 15 21 18 22 20 16
Single male 7 11 8 9 10 12
Unmarried couple
Other 3 1 2

6. First-time Buyer Share Closer to Historical Norm

7. Desire to Own Home Remains Top Reason to Buy
All Buyers
First-time Buyers
Repeat Buyers
Desire to own a home of my own
30%
60%
11%
Desire for larger home 11 3 16
Job-related relocation or move 9 13
Change in family situation 8
Affordability of homes 7 5
Desire to be closer to family/friends/relatives 6 1
Desire for a home in a better area
Retirement 4
Desire for smaller home
Desire to be closer to job/school/transit 2
Establish household
Desire for a newly built or custom-built home
Financial security
Desire for vacation home/investment property
Purchased home for family member or relative
Tax benefits
Greater number of homes on the market for sale/better choice
Other

8. Increased Purchases in Senior-related Housing
All buyers over 50
Share who purchased a home in senior-related housing
14%
Among buyers over 50 who purchased senior related housing
Type of home purchased:
Detached single-family home
63%
Townhouse/row house 8
Apartment/condo in building with 5 or more units 12
Duplex/apartment/condo in 2 to 4 unit building 7
Other 11
Location:
Suburb/ Subdivision
45%
Small town 21
Urban/ Central city 10
Rural area
Resort/ Recreation area 17
Increased incrementally from 11% in 2010

9. Expected Tenure Remains High
AGE OF HOME BUYER
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
1 year or less 1% 2 2%
2 to 3 years 1
4 to 5 years 7 14 10 4
6 to 7 years
8 to 10 years 13 17 15 12 9
11 to 15 years 6 8 5
16 or more years 26 18 27 32
Don't Know 43 39 37 61
Median 20

10. Actual Tenure Among Sellers Remains High

11. Tightened Inventory Affecting Home Search
Buyers saw 10 homes before buying-drop from 12 homes
Typically look for 12 weeks total and 3 weeks before contacting an agent
51% of buyers reported hardest task in process was finding the right home

12. Use of the Internet Increased
96% of buyers under 44 used internet
More than ½ started search online—looking at properties for sale or info about home buying process
42% found the home they purchased online

13. Agent Use By Buyers & Sellers Remains High
89% of buyers purchased their home through a real estate agent or broker
Most want help finding right home
Benefited from help understanding the process
High importance on honesty and integrity
88% of sellers were assisted by an agent
Sell w/in specific timeframe
Help market home
Find a buyer for the home
Reputation and honesty and integrity important

14. Agent Assisted Sales High

15. Reasons Behind Selling as FSBO
Among the 9% of FSBOs
One-third knew the buyer
Two-thirds did not know the buyer
For FSBO sellers who did not know the buyer
20% were contacted by a buyer they did not know asking to buy home increase from 15 percent in 2010