Ms. Gromala 9.11.14 Do Now: Complete the Persuassion Flow Write Sign up for Remind if you have not done so
Rhetorical Strategies
Pathos Hopes and fears Use of figurative language Emotion Appeal to the audience’s heart and emotion. Creating emotion through: Personal Connections Stories Testimonials Hopes and fears Use of figurative language
Ethos Establish though: Ethical Appeal to the trustworthiness and authority of a speaker. Establish though: Tone and style Credentials in a field Reputation
Logos Persuade the reader intellectually Examples Logic Facts Statistics Cause and Effect
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