COMPANY PRESENTATION: MARKETSENSE COMPANY PRESENTATION: KEY FACTS 2018

Key facts about us MarketSense is an independent full service research agency founded in 2004 MEMBERSHIPS AND COMMITMENTS: I N T E R N A T I O N A L QUALIS International – European Association for Qualitative Research OIROM – Russian association of leading research agencies MarketSense is a member of the Board of OIROM LCC MarketSense is the first company on the Russian market that has successfully passed in 2014 on December, 2 certification by OIROM quality norms based on the international standards ISO 20252 ESOMAR – International Association of Market Research and Public Opinion ROSKOMNADZOR (Federal Service of control in sphere of public communication) – since September of 2015 LLC MarketSense is registered as an operator of personal data RUSSIAN RESEARCH WEEKLY – MarketSense is the member of Editorial Board of the industry weekly digest Russian Research Weekly. 2

Our online services MarketSense is an official partner of FocusVision in Russia MarketStream – our own online bulletin board platform (since 2014) MarketSense Interactive – a branded system of online tools for qualitative research: online communities/diaries, mobile ethnography, and online screening of respondents for FGDs and IDIs (since 2017) Find us on Facebook: MarketSense Russian Federation 3

Research categories & topics 4

Proprietary methods and tools ProvoSense® Provocative interviewing in qualitative research PreDisPositions: Quantitative copy testing based on nonverbal semantic scales Creativity Funnels Qualitative studies program, including sequence of stages for stimulating insights and idea generation though IDIs and Sequel FGD Transformations: Cross-cultural trend-watching project on generations, charity, etc. In progress since 2006 GRaSS (GReen and Sustainable Strategies): Social research longitudinal initiative, tackling topical public issues and the role of social values in consumption choices. 5

Our services Qualitative Research Quantitative Research B2B research Focus groups IDIs, dyads Ethnography (observations, in-home visits, diaries, immersions) Research with opinion leaders Online forums and panels Creative groups, brainstorming sessions, role play groups Storytelling sessions VoxPop and video-illustrations of individual insights Data collection and analysis on the samples of any complexity level P&P CAPI CAWI Hall tests National surveys Tracking studies Field audit and quality control of other service providers B2B research Consulting Desk research Expert interviews Industry surveys Competitive intelligence Trainings Concept labs Interactive workshops Strategic sessions 6

Types of research And some others… Consumer segmentation Price elasticity U&A Retail & shopper studies Lifestyle & values Car clinics Brand audit Mystery shopping Product/ concept/ name/ pack/ logo/ shelf tests Trend research Advertising & brand activation research Social media analysis Eye tracking Content analysis And some others… 7

2 focus group & test facilities + FocusVision Our facilities IN-HOUSE FACILITIES: Our office is located in the very center of Moscow in historical building on Tverskaya street 2 focus group & test facilities + FocusVision 8

Our clients 9