1. MIB Research Seminar Dr., Senior Lecturer Maria M. Smirnova

2. Overview – 2006/2008: 671 firms in Russia 850 respondents in b2b market 1058 interview 214 key suppliers more than 40 experts 34 Russian regions 5 case studies 1 outsourcing partner 6 research university partners more than 6 diplomas + 5 master thesis + 2 PhD thesis

3. International Research Network

4. Key research directions Industrial (b2b) marketing Supply chain management Supply chains Value chains Relationship marketing Dual interactions Networks Marketing strategy Market orientation Marketing capabilities Internationalization: marketing aspects Social networks analysis Innovativeness and new product development Competitiveness through marketing

5. Key research projects 2004-2005 Managing customer relationships in German firms 2006-2007 Managing value chains in Russia 2006-2008 Organic food perception in Russia 2007-2008 Value creation in Russian market 2007-2009Innovativeness of Russian high-tech companies 2009-2010Internationalization strategies of Russian firms 2009-2010 Commercialization of innovations in Russian firms 2009-2011 A cross cultural comparison on consumer behavior with regard to environmentally preferable products: A survey on sustainable consumption

6. Applied methodology Quantitative studies Companies surveys Qualitative studies In-depth interviews Research case studies Longitudinal studies Desk research Theoretical background Internet & periodics Data bases

7. Research project: key steps Sphere of interests Conceptual background Variables PopulationSample Data setFinal data fileResults Sampling Data collection Coding Analysis Conceptualization Defining population Operationalization Measurement

8. Key programs applied SPSS AMOS

9. Research portfolio Managing relationships & interaction Innovativeness & commercialization Internationalization: Marketing aspects

10. Applying SEM Relationship value Market orientation Innovativeness

12. Commercialization of innovations: New project research framework Managing partner interaction Knowledge management Innovativeness of the firm Commercializa- tion success Performance Degree of internatioanlization 3

13. Summary: potential topics Everything about interaction in business markets: –firm + customers, suppliers, research organizations, etc Internationalization of Russian firms: –Who? Why? How? International Marketing –All aspects Innovativeness: –What is innovation? Knowledge management + Relationship marketing as innovation drivers, Commercialization of innovations & NPD

14. smirnova@gsom.pu.ru Mo: 16:15 – 17:00 Room 126