1. Chris Grecco
Director, Quantitative Research King, Brown & Partners, Inc. Market Research, Strategy & Planning
9 March 1999

2. Who We Are 10+ years in business 18 research professionals
100+ years of cumulative experience
Variety of professional backgrounds
Team-based organization

3. Properly planned research leads to action, not further study.

4. What We Do
Find out who
Find out what
Find out how

5. How Things Are

6. Integrating Research

7. Methodologies Qualitative Quantitative Online Web/Software Usability
Consultative

8. Qualitative Focus groups 1-on-1 interviews In-environment
Visual auditing

9. Quantitative Brand equity measurement Customer satisfaction/loyalty
Concept testing
Market sizing
Multivariate, conjoint analysis

10. Online Online surveys Virtual focus groups Online panels
Multi-mode approach

11. Web/Software Usability
Strategy/Identity
Architecture
Navigation
Visual Vocabulary

12. Consultative Strategic consultation Market segmentation Market audits
Competitive intelligence

13. Our Experience Technology Web Development Financial Services
Entertainment
Health Care
Advertising
Telecommunications
Packaged Goods
Retail
Media

14. Our Clients

15. Internet Research Tools
Online Surveys
Site-centric Surveys
Intercept
Self-Select
invitation
Panels; Research databases
Purchased
In-house
Online focus groups
Multi-mode

16. Online Surveys
Intercept Surveys

17. Online Surveys
Site-centric Surveys
Self-Select

18. Online Panels Syndicated Panels Proprietary Panels OnlineSurveys.com
SportsResearch.com
TechKnowPanel.com

22. Website Usability Testing

23. Online Focus Groups
“Rent” Facility