“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

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Presentation transcript:

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook 3x more Millennials are watching TV than are on YouTube Adults 18-34 Average Audience (000) Ad-Supported Multiscreen TV vs. 20 Popular Digital Platforms Multiscreen (TV + online) Multiscreen (TV + online) Source: VAB analysis of comScore MediaMetrix Key Measures (multiplatform), June 2017; A18-34 Nielsen R&F Time Period Report, Live + SD, Total Day. June 1-30, 2017; A18-34. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. Digital website measurement includes all visitor activity, not just video consumption.