Global Social Venture Competition Pitch Deck Guidelines and Suggestions

GENERAL REMARKS Guidelines and suggestions for GSVC pitch decks Goal of the Presentation Illustration of the business in a concise way – no more than 15 slides Visual support for your pitch The prompts and tips should be addressed verbally during your presentation but you don’t have to answer all these questions on your slides – instead support / visualize the main points Not every prompt will apply to your venture – use your best judgment how to address them Style Keep the text elements as short as possible and as long as necessary Use visual elements (pictures, graphs) continuously to make your business memorable and easy to understand

Suggested Outline Vision | Social Venture Overview Opportunity Solution Social Impact Market Competitive Advantage Financial Impact Go-to-market Strategy Stakeholders Team

VISION | Social Venture Overview Show us why your venture exists and what you hope it will achieve. Prompts What is your venture’s core value proposition? What motivated your team to take on this challenge? What is your venture’s current status? What is your team’s long-term vision for this venture? Tips Show us that your team: Has a clear, inspired vision Is passionate and committed

OPPORTUNITY Define and quantify the problem that your venture addresses. Prompts What unmet need does your venture address? What social problem does your venture propose to solve? What is the scale or magnitude of this problem? Why is it worth solving? Based on the customer market, what is the economic opportunity? Tips Show us that your team: Has a deep understanding of the problem at hand Links a social problem to an economic opportunity Uses accurate, meaningful numbers (when appropriate)

SOLUTION Explain your innovation and show us what makes you better. Prompts What product or service does your venture offer? Who is the first customer? Who are your current customers? What is the product or service roadmap? (e.g. What are the key milestones in the development of your product or service?) Have you tested a minimum viable product (MVP) or released a prototype? If so, what traction have you gained? What have you learned? Tips Show us that your team: Offers an innovative solution to address the opportunity Draws on stakeholder insights to inform the design of your solution

SOCIAL IMPACT Explain how you will generate and measure positive social impact. Prompts Social Impact Assessment (SIA) What is your venture’s social value proposition? (use Theory of Change and Impact Value Chain methodologies.) Which social impact indicators will you use to measure success and change? How will you track these indicators alongside normal business operations? What is your legal form and how does it support your vision? Tips Show us that your team: Prioritizes social impact alongside financial returns Establishes clear, measurable goals and metrics

MARKET Show the context in which your venture operates. Prompts In what market does your venture operate? What are its growth trends? What are the barriers to entry? How big is the market and what portion of it will you address? Who are your current and/or potential competitors? Tips Show us that your team: Understands the options currently available to your customers Knows what you need to win in this market

COMPETITVE ADVANTAGE Convince us that your team has what it takes to win. Prompts Who or what are your key competitors? What are your key sources of competitive advantage? How will you develop, sustain and defend these advantages over time? Tips Show us that your team: Understands how to compete Has developed a solution to a clearly defined customer need Can clearly explain the categories in which your solution is the same as vs. better than the competition

FINANCIAL IMPACT Explain your financial model FINANCIAL IMPACT Explain your financial model. Demonstrate your venture is viable. Prompts What is your venture’s revenue model? What are your venture’s main cost drivers? Based on defensible assumptions, what are your projected revenues and costs? (Near-term and long-term based on your product/service roadmap) What are your venture’s margins and unit economics? Tips Show us that your team: Generates income as you deliver your value proposition Understands how your cost and revenue drivers will shift over time Clearly states assumptions and presents realistic financial projections

GO-TO-MARKET STRATEGY Show how you will reach and deliver value to your customers. Prompts Who are your future customers? Describe your customer acquisition strategy and costs Which channels will you use to deliver value to your customers? Which partners and resources are necessary to launch your venture? Describe your “marketing mix” (4 P’s: Product, Promotion, Pricing, and Placement) Tips Show us that your team has: Developed a coherent and integrated marketing plan Anticipated how the elements of this plan will evolve over time *If you have already launched your venture, please include a summary of your traction to date.

STAKEHOLDERS Demonstrate an understanding of your venture’s key stakeholders. Prompts Who are your venture’s key stakeholders?* How does your venture’s value proposition benefit these stakeholders? Which of their needs are you addressing? How will your venture interact with these stakeholders? Tips Show us that your team: Understands your customer and how your venture creates value Anticipates the impact that your venture will have on other key stakeholders *In addition to customers, this may include other beneficiaries, partners, employees and investors. You do not need to describe every group in this slide.

TEAM Convince us that you are the right team to lead this venture. Prompts Who are the key members of your team? What is their level of engagement and commitment? Why is your team best suited to solve this problem? Where is your team lacking in skills or experience? Who are your advisors, mentors, and/or board members? How do they add value to your team? How do your core values support your vision and translate into competitive advantages? Tips Show us that your team is: Passionate, capable, skilled and resourceful Flexible and open-minded Balanced

NEXT STEPS Show us how you will move your venture forward. Prompts What are the potential risks and externalities associated with your venture? How will you mitigate them? What are your biggest questions? How will you address them? What are your immediate next steps? What specific resources, expertise, and funding are you seeking? Tips Show us that your team: Is resourceful and focused on execution Has made meaningful progress since the previous round Prioritizes and sets clear, actionable goals Is prepared to address potential risks and consequences

APPENDIX (OPTIONAL) Teams may use an appendix to support the information in the main deck. Appendix slides must be included as part of the total 15 slides. There are no parameters on the content of the appendix. Depending on the team, relevant slides may include: Description of Minimum Viable Product or Prototype(s) Competitive analysis Brand architecture Stakeholder insights Potential investors/funders Detailed financial projections