1. Proposal Presentation to the
(Title of Proposal)
Proposal Presentation
to the
Project Management and Oversight Panel
__(date of Presentation)__

2. Collaboration Partners
Industry leader name
Company
Title
Contact Information
Lead investigator name
University
Department
Contact Information
Lead investigator name
University
Department
Contact Information
Funding Requested: $
Source(s) of matching funding and indicate if these funds are (a) committed, and (b) available

3. Executive Summary What is the large unmet need?
What is the product or service to be commercialized?
What is the business opportunity?
What is the timeline to commercialization?

4. Statement of Unmet Need
State the medical / life science problem or unmet need
Explain:
number of individuals are impacted (U.S. & worldwide)
associated costs
size of the market (potential total annual sales of product / service)

5. Current Market Conditions
What is the current solution / process / standard of care / etc. that exists in the market today?
What are the gaps or problems with the current approach(es)

6. Proposed Solution
Explain the proposed product or service to be commercialized
Why is the proposed solution innovative / unique / novel / cutting edge
How does your proposal create a better solution

7. Scientific and Technical Basis
Explain the underlying science / technology that supports development of the proposed solution

8. The Team
Who is on the team and what is their experience and expertise regarding achieving the critical elements required to succeed, i.e. mission-critical areas such as:
technology development, product development, commercialization, regulatory, reimbursement, etc.
Explain the team’s:
communication plan
accountabilities for achieving milestones
plan to declare and solve communication / teamwork breakdowns
management and leadership experience for addressing both current and future needs and /or the plan for recruiting the talent required

9. Product Development Plan
What is the proposed solution’s current status/stage of technology or product development
What are the key steps in the product development plan
What are major risk factors to success of this plan
What is the plan to mitigate these risks
What is the status and plan for meeting applicable regulatory and reimbursement requirements

10. Key Objectives for Product Development
Use the following template to provide objective steps, estimated timelines and budget required to reach the proposed solution
Product Development Steps & Accountablity
Timeline for Completion
Est. Budget to Complete 1. 2.
$ _________ 3. 4. 5.
 $ _________
Totals:

11. Commercialization Plan
Describe the business (manufacturing / service / license IP / hybrid / etc.)
Who are the target customers
What is the value proposition
How will the product / service be marketed and distributed

12. Competitive Advantage and IP Strategy
Who are the current competitors / potential competitors
What is the competitive advantage / what barriers to (competitors’) entry are in place:
Status of freedom to operate
Current intellectual property (to whom it belongs)
Pending patents / applications
What is the patent strategy going forward

13. Revenue Plan How will pricing be determined What is the revenue plan
If reimbursement relies on billing codes from Healthcare Common Procedural Coding System (HCPCS), are these codes already in place / or is there a plan to obtain?

14. Financial Plan
What is the plan to reach profitability and/or raise follow- on funding
What are the probable sources for follow-on funding (NIH, STTR/SBIR, Angel funding, venture capital, corporate partnerships, etc.)
How much capital is required to get to market
How much capital is required to reach cashflow breakeven

15. Economic Impact for Virginia
Given success, how will this project impact economical development in Virginia:
job creation
in the first 3 years,
in years 4-7
how much capital will be raised
in the first 3 years
what are projected profits in years 5-7
other

16. Summary
What are the key reasons this project should be funded?