1. A Commercialization Strategy for (your business/company name)
Team member 1
Team member 2
Team member 3
Team member 4
This is the template that your team should use to present your commercialization strategy.
You will have 15 minutes to make this presentation and then additional time to answer questions.
1. Make the presentation clear & simple.
2. Prepare the presentation as if the audience has never heard of you, your technology or your market.
3. Use your Innovation Readiness homework and Quicklook® research as a guide and reference.
The purpose of this presentation is to explain your commercialization strategy and explain why this is the strategy most likely to succeed.
Note: Please avoid the use of graphics unless they clearly illustrate the value of your business solution. Otherwise, please use black text on white background, and avoid distracting animation.

2. Business Description
Describe the business in a short 1-2 sentence statement.
Tell what the business IS and DOES.
What benefit does it provide?
What problem/pain does the business address?
Remember, BENEFITS, not FEATURES!

3. Business Development & Certification
How ready is the business for market launch?
Include:
Current development status: Is it fully developed, or still in the idea or concept stage?
What needs to be done next? Manpower? More quality/clinical tests? Manufacturing expansion?
Do you need to get certification for your business solution? If so, what kind of certification? If you don’t have it yet, are you planning to get it? What’s your plan to obtain the certification? FOR WHAT MARKETS OR SECTORS WILL CERTIFICATION BE REQUIRED, AND WHY?
When do you think the development and/or certifications will be done? What resources are required for development/certification?

4. Market Interest
You may have more than one slide – remember, ONLY ONE SLIDE PER TARGET MARKET.
Identify the key markets for your business.
Use any market research results that you may have to share the real market interest and opportunity for your product/service in the marketplace.
For each market, provide
Market size and structure
Who the current participants are in that market
Market status (emerging, mature, declining)
What benefits this market can receive from your business solution
Any specific interest from, or actual sales into, that market

5. Competition Major competitors in each market.
Strengths/advantages of your business against competitors, weaknesses of competition’s solution, their advantages over your solution and how you plan to address them.
IT IS STRONGLY SUGGESTED THAT YOU INCLUDE A COMPETITIVE MATRIX ON THIS SLIDE!

6. Commercialization Strategy
What strategy have you selected for commercialization of your business solution?
Why? Refer to earlier slides and to your primary and secondary research and analysis.
COMMENT ON POTENTIAL BUSINESS MODELS AND ADVANTAGES OF EACH (direct sales, indirect sales through retailers/partners, strategic partnerships, etc.)

7. Risks, Barriers, and Mitigation
List risks and barriers that you expect to encounter, how you determined this list, and why each is a barrier.
Describe your plan to overcome each of these challenges.
In addition, you may want to include a separate slide with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.

8. Team Status
Briefly outline the current team members and their roles. REMEMBER: pictures not necessary, nor is a complete CV – just their title and function, i.e., “Jigme Wangchug, VP of Marketing”
Highlight any necessary future hires that you forecast to complete the team, their role and added value (in other words, why are you hiring them?), and when you plan to bring them onboard.

9. Financial Analysis (In Million Nu.) Historical Forecast Particulars
Year 2018
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Less: Expenses
EBIT
Less: Interest
Less: Taxes
Net Profit
On this slide, show any financials from previous years, followed by projections for five years. If you do not have any revenue, use this slide to show future projections.
Focus on the bottom line, amount of capital needed to reach break even and profitability. Project realistic revenues.
Your projections must be based on the assumptions generated from the market study and analysis.
Note: Expenses represent total operating expenses.
Key Points You Must Be Able to Explain:
Immediate market adoption and penetration.
Dramatic or hockey stick growth.
Margins beyond the norm.
Long periods of negative cash flow.

10. Pipeline
Provide a list with customer name, units/revenue and date of purchase or forecasted date of purchase.
It must be simple slide, to show historic and future demand with actual customer names.

11. What does my company need to grow?
This is the “ASK” slide! Here, you want to include:
Do you require funding?
If so, how much?
For what will the funding be used? (examples: manufacturing expansion, hiring of specific staff, certification, etc.) = BE AS SPECIFIC AS YOU CAN!
What other type of support do you require? (industry-specific mentor, assistance with government liaison work, introductions to non-domestic contacts, etc.)
Summarize opportunity and short- and long-term plans in 50 words or less at the end of this slide, then invite questions.