1. Wharton Business Plan Competition Semifinals and Finals Template *Teams will have 5 minutes to pitch and 10 minutes for Q&A with the judges.

2. Cover Slide Team/Venture Name Team Leader (with grad year) Team Members (with Penn affiliations)

3. Template overview -Team to determine order/number of slides/structure of deck The Hook Opportunity Solution Competitive Advantage Market Competition Revenue Model Financial Projections Management Team Execution Plan (marketing, sales, customer acquisition, plan to scale, fundraising) Risk Assessment Current Status and Milestones

4. The Hook – Get the reader’s attention Story Unexpectedly large market Traction Rhetorical question These are just four examples See: https://www.youtube.com/watch?v=Y2ZnZVWdGQQhttps://www.youtube.com/watch?v=Y2ZnZVWdGQQ

5. Opportunity What problem is the venture trying to solve? How are consumers solving this problem now?

6. Solution Product/service description Value proposition Description of user experience

7. Competitive Advantage What sets you apart? Intellectual Property Rights (if applicable) Traction

8. Market Target market needs addressed by business Size of market (current and projected) Target customer segments

9. Competition Overview of competitive landscape

10. Revenue Model Revenue model Costs Pricing strategy

11. Financial Projections 3 year financial projections

12. Management Team Description of roles and responsibilities, particularly Team Leader Background (school affiliation, etc.) of all team members Place this slide where it will make the most impact If your team lacks a particular area of expertise, be prepared to explain how you will mitigate the lack and how you plan to find a team member to fill the role.

13. Execution Plan (can be more than one slide) Marketing plan Sales strategy Customer acquisition Plan to scale Funding plan (ex. bootstrap, raise VC, revenue funded, etc.)

14. Risk Assessment Risks/challenges and how to mitigate

15. Current Status & Milestones Current status of venture and progress to date Venture accomplishments Milestones for next 6-12 months