Why Should I Buy Anything from You? Essential Concerns for Promoting Your Micro-Enterprise Griffin-Hammis Associates, LLC www.griffinhammis.com Creating.

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Presentation transcript:

Why Should I Buy Anything from You? Essential Concerns for Promoting Your Micro-Enterprise Griffin-Hammis Associates, LLC Creating Communities of Economic Cooperation

Essential Concerns for Promoting Your Micro-Enterprise 20 million nonfarm businesses in the US Only 30% generate Customers thru Advertising Over 9 million businesses are run by 1 person $236 Billion spent yearly on advertising in the US Were each exposed to 2,500 Ad messages daily Children see 50,000 TV Ads a Year Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise In many cases, Advertising isnt Cost Effective Customers lured by Ads tend to be Disloyal Advertising/Advertisers are viewed as Dishonest and Manipulative Of your 5 Local Favorite Companies, how many have an Advertising Campaign? Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Consider their advertising Approaches: Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Consider their advertising Approaches: Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Consider their advertising Approaches: Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Consider their advertising Approaches: Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Critical Issues: Satisfying Current Customers (80/20) Attracting New Customers Learning more about Potential & Current Customers Determining effective outreach methods Griffin Hammis Associates

Essential Concerns for Promoting Your Micro-Enterprise Outreach/Promotion: Direct Marketing Listing Sales Service Parallel Peer Griffin Hammis Associates

Essential Concerns for Promotion: Checklist My product/service is the best it can be I have a visible, understandable & generous customer service policy I can clearly describe my business & so can my suppliers, customers, friends, employees My pricing is clear & understandable Griffin Hammis Associates

Essential Concerns for Promotion: Checklist My customers refer others to me My business is easy to find My business is easy to buy from I maintain a complete list of customers I maintain a calendar of marketing events I am prepared to Grow my Business Griffin Hammis Associates

Essential Concerns for Promotion: Step 1 List 4 Things Your Business Does for its Customers List 2 Ways Customers can Contact You Griffin Hammis Associates

Essential Concerns for Promotion: Step 2 Answer: What role does my business play in the life of a Customer? Griffin Hammis Associates

Essential Concerns for Promotion: Step 3 What are the 4 Best Ways to Promote your Business: Griffin Hammis Associates

Essential Concerns for Promotion: Direct & Parallel Marketing Samples your Customers might find Useful: Demonstrations: Classes: Value-added Post-Sale Follow-up to Customers: Griffin Hammis Associates

Essential Concerns for Promotion: Materials Descriptive Brochure Descriptive Label Books and Articles Instructions/Manuals Clear Website Samples Other… Griffin Hammis Associates

Essential Concerns for Promotion: Contacts Easy Access Store-front Catalogs number Publicized with Quick Response Website with Logical Address In-Store Expertise, Instruction, Classes… Other… Griffin Hammis Associates

Essential Concerns for Promotion: Customer Assurance Give Verbal/Written Assurance of Quality to Customers? Is Customer Satisfaction Measured? Is there later-term Customer Follow-up? Is it easy for Customers to Rate your Service & Products? How do you fix problems? Do you ask for Referrals to Prospective Customers? Griffin Hammis Associates

Essential Concerns for Promotion: Accessibility White Pages Listing Yellow Pages Listing Answering system thats Responsive Website Contact info on Cards, Ads, Receipts, Brochures, Vehicles… Maps, Driving Directions, Hours of Operation… Griffin Hammis Associates

Essential Concerns for Promotion: Walk-up Accessibility Accessible Space Flow is Considered Clear Signage Parking Available Easy to Get in Doorway Convenient Hours Griffin Hammis Associates

Essential Concerns for Promotion: Listing In all Appropriate Journals/Newsletters Local Business Publications Public Bulletin Boards Trade Association Publications Local/Regional/National/International Databases Thrifty Nickel Services Classifieds Yellow Pages Local Charitable Events (Fun Run T-Shirt…) Others… Griffin Hammis Associates