OOH Reaches 9 out of 10 people

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Presentation transcript:

OOH Reaches 9 out of 10 people Percentage of people exposed to media at least once in a day Source: Day in the Life Study, Research Now Total 14+ n=3465 oma.org.au moveoutdoor.com.au Outdoor Online TV Radio Newspapers Magazines Out-of-Home (OOH) is the channel that people are exposed to the most. People are Outdoors more than they are Online, more than they are in front of their TV screens. Source: Day in the Life Study, Research Now 2012/13 – 3,465 respondents. Respondents recorded media consumption and activities across the day. This chart shows the percentage of respondents who interacted with each media environment on a daily basis.