BRAND REPUTATION v.2

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Presentation transcript:

BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION VALUE DNA DIRECTION POSITIONING IDENTITY

Financial budget Year and budget Quarter budget

Personality Vision Strategy Target&Market

AttributesBenefits Belief and values

VALUE Financial budget Year and budget Quarter budget BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION DNA Personality Target & Market Vision Strategy DIRECTION Target Customer Identity Marketing Management IDENTITY Logo Behavior Language Mission Vision Design Commmunication POSITIONING Attributes Benefits Belief and values

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