1. From Idea to Business ENT4000
September 22nd, 2009
4th tutorial

2. Business plan Executive summary Business idea Management team
Market analysis
Businessmodel and organization
Goals, strategy, and actionplan
Financial plan
Risk analysis

3. Business idea Key questions: What is the problem we are solving?
How are we solving the problem?
Unfair advantage?
Key contents:
Business idea
Vision and mission statement (3.1-2)
Value proposition (3.3)

4. Market analysis Market description Growth and maturity (4.2)
Competitive situation - Six forces (4.2)
Regulatory issues - PEST
Barriers to entry (4.4)

5. Market analysis Define target market and positioning
Who is the most attractive customer?
What is the favorable position in the market?
Desired marketing mix
Product attributes
Price levels
Place
Promotion

6. Next exercise PERFORM MARKET ANALYSIS
PREPARE PRESENTATION OF BUSINESS IDEA AND MARKET ANALYSIS
>> to
(deadline: 6th okt 8 a.m. – present in class)