Presentation on theme: "HOW TO WRITE MARKETING PLAN. Companies that are successful in marketing, always start with a marketing plan. Marketing plan acts as a road map of success."— Presentation transcript:
Companies that are successful in marketing, always start with a marketing plan. Marketing plan acts as a road map of success for any company, no matter big or small.
It contains a detailed direction on how to carefully achieve your desired goals with your marketing strategy. A marketing plan is an important document that helps an organization to set their future marketing goals and provide direction for accomplishment of those goals.
EXECUTIVE SUMMARYCOMPANY DESCRIPTIONSERVICES OVERVIEWINDUSTRY OVERVIEWMARKETING ANALYSIS ELEMENTS
No matter what you are writing, a business plan or a marketing plan both start with an executive summary. Executive summary gives a brief outline of the main points of the plan. It is the first and the most important section of the plan, but should be written in last. EXECUTIVE SUMMARY
A good executive summary is the one that convinces the reader to read the full plan. EXECUTIVE SUMMARY www.BizPlanCorner.com
Company description contains detailed information about the company, their vision, mission and their strengths and core competencies. COMPANY DESCRIPTION
It clearly defines what you are offering and how your product and service provide benefit to your target market. SERVICES OVERVIEW www.BizPlanCorner.com
Your product success is based on your understanding of the industry in which you are going to operate. It defines the attractiveness of the industry; how big it is and is there enough room for profit to enter. INDUSTRY OVERVIEW www.BizPlanCorner.com
This is an important section that helps you to know about your target market and how you are going to get them. For a successful business, it is necessary that you have clear understanding of your market, target customers, and their needs and desires. MARKETING ANALYSIS & STRATEGY
It is the basic and the most important aspect of marketing. Develop strategies that detail how you are going to achieve your desired goals and objectives. MARKETING ANALYSIS & STRATEGY