Book Marketing Online Advanced Techniques RIK FEENEY – © 2017. All rights reserved. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Introduction This is a talk on "internet book marketing" and as such the talk will focus on "what to do," however, the "how to do it" aspect you will need to learn on your own or get a consultant to outsource the project. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Nothing Beats “Word of Mouth” Become a “shameless self-promoter” wherever you are. Do talks at writing groups, the library, special interest groups, anywhere your topic is appropriate. The online version of word-of-mouth is when your site or book goes “viral.” www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Prepare the Basics Business card One Sheet Post Card Poster Book Badge www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Business Card Your picture Your title Mailing Address Website URL Phone (?) Book Cover ISBN Logline www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

One Sheet www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Post Card www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Post Card - 2 Autograph Card? Free book offer? Invitation? Actual post card? www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Poster www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

Book Badge www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Subjects Amazon reviews Book as marketing device Google alerts Email address ISBN metadata Registration Basic web sites Basic Blog Amazon author page Kindle marketing Expert sites Article directories Amazon reviews Google alerts YouTube Podcasts Silent Auctions / Gift Guides Social Networking eNewsletter www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Book as Marketing Device Title (Keywords) Cover (Thumbnail size) (Spine?) Marketing Description (Incendiary Headlines?) (Lead in to first chapter?) Publication page: Title, author, copyright info, ISBN, Publisher address, Pub URL, Pub Web site, Pub Email, SAN, P-CIP, Permissions, Disclaimer… Ordering Page Request for review / feedback? Back cover: ISBN, QR Code, UPC? www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

E-mail address Easy to remember / spell Congruent with your business Plenty of storage to save documents & emails from clients Clear vs. Clever Uses your web URL as part of address i.e. rikfeeney@publishingsuccessonline.com Signature line (NAZ, email, URL, Book Title) www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

ISBN / Bookland EAN Barcode Your own or someone else’s How many? 1-10-100-1000? Number bought determines format. Bar code with price extension? Metadata uploaded? 1 - $125 10 - $295 100 - $575 1000 - $1500 Smaller packages available. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

2016 – 571 million paper books sold.  Five out of the top 10 best-selling books in the United States were adult coloring books. 2015 – 700,000 self-published in the US. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

ISBN Metadata Did you fill out your meta data at Bowker? http://www.slideshare.net/discoverbowker/metadata-best-practices?related=1 www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

ISBN Metadata ISBN Number Title Author Page Count Trim Size Format Color or B/W Price Shipping Distributor Upload cover Upload content Upload marketing description Upload reviews? www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

UPC & QR Codes Google “UPC Codes” http://www.qr-code-generator.com/ www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Registration ISBN – International Standard Book Number LOC – Library of Congress (or PCN – Pre-Assigned Control Number) SAN – Standard Address Number PCIP – Publisher’s Cataloging-in-Publication Data Copyright (within 90 days!) www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

“.com” is still king! Basic Web Sites Domain name? Hosting? author name book title Indie publisher name satellite pages reciprocal links Hosting? free Wordpress or Blogger GoDaddy, Yahoo, Register free WIX “.com” is still king! www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Basic 3-page Site KISSU Design GoDaddy Basic 3-page Site KISSU Design www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

James McCarthy “Home” KISSU Design www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

James McCarthy “About” KISSU Design www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

James McCarthy “Contact” KISSU Design www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

3-page Multi-Book Site Contact info top and bottom (URL’s & Email) Links to Amazon, B&N. etc. Affiliate Info www.RickFeeney.com 407-529-8539 usabookcoach@gmail.com

Get it before somebody else does or GoDaddy raises the price! www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Parked Page (Satellite / Name Spelling) www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

Add Electronic Media Kit Author photograph (72 & 300 dpi) Book cover jpeg (72 & 300 dpi) Book statistics & Book Synopsis Author biography - short (50 - 100 words) Author biography - long (100 - 300 words) Two – three chapter book excerpt Frequently Asked Questions Reviews and Testimonials Press releases Current Media results List of books published Contact Information www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com