Chapter 7: Conformity Part 1: March 6, 2012.

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Presentation transcript:

Chapter 7: Conformity Part 1: March 6, 2012

Social Influence 3 forms of social influence: Conformity, compliance, & obedience We automatically mimic others Gestures, facial movements Serves a social function Links to conformity “tendency to change our perceptions & behavior in ways consistent with group norms” Labeling conformity?

Early studies of conformity Sherif’s lab study of autokinetic effect: What is it? How did participants conform? Follow-up 1 year later…Results?

Asch’s Conformity studies – Groups of 6 (5 confederate & 1 participant) Procedure? How often does conformity occur? Reward for conforming?

Why conform? 1. Information 2. Norms 3. Distinction between private and public conformity -

Majority Influence 1. Influence of group size – What are the effects on conformity? 2. Pluralistic ignorance – perceptual error

3. Influence of one partner in nonconformity: What happened in Asch’s study related to this? 4. Gender effects on conformity – Depends on public & private conformity:

Minority Influence on Conformity: How can nonconformists influence others? Style: consistency hypothesis Personality predictors of conformity?

Compliance Make direct requests of us & hope we comply Differs from conformity: Sometimes we mindlessly comply Langer’s experiment w/xerox machine… Strategies for compliance? Use the reciprocity norm – repay someone a favor Immediate vs. delayed effects?

Sequential Requests: Foot-in-the-door technique: start w/small request Example? Based on self-perception? Lowballing technique: agreement then change the deal Door-in-the face technique: start w/big request then smaller request How is contrast effect at work?