1. Ch 7 (cont.): Resisting Persuasion
How to best resist?
Challenge beliefs –
Counterarguments –
What is the Inoculation Hypothesis?
Application: Commercials & kids
What kind of training was used? Effect?

2. Chapter 6: Conformity & Obedience
Part 1: Feb. 20, 2015

3. Social Influence 3 forms of social influence:
Conformity, compliance, & obedience
We automatically mimic others
Chartrand’s research on mimicry
How does it serve a social function?
Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms”
Any pressure used?

4. Early studies of conformity
Sherif’s lab study of autokinetic effect:
What is it?
How did participants conform?
Follow-up 1 year later…Results?

5. Asch’s Conformity studies –
Groups of 6 (5 confederate & 1 participant)
Procedure?
How often does conformity occur?
Any reward for conforming?
Key difference betw Sherif’s and Asch’s studies?

6. Why conform? 1. Information 2. Norms
3. Distinction between private and public conformity -