1. Find Your new seat – If you don’t cooperate it will be a zero for the Day
Social Psychology

2. Once you settled in to your seat……
1. Shake hands with your neighbor!
Social Psychology

3. 2. Trade Pen or Pencil until I tell you
3. Trade your name card – so your neighbor wont forget

4. Let’s Discuss this!!! Why did you cooperate?
At what point did you want to stop?
Do you typically feel obligated to listen to authority figures?
Do you think American society teaches us to be obedient to authority figures even if the directions are morally wrong?

5. Conformity, Compliance, and Obedience
Social Psychology

7. Lets play a Game! – Get into groups of 3 (Not 4)
Social PsyChology

8. You played Asch’s Studies of Conformity
How people conform to pressure from other people? Result: Study showed most people will conform to “Peer Pressure”

9. Conformity
To change one’s attitudes and behavior to make them consistent with those of other people.

10. Why do people conform? People want to be right People want to be liked
We have been trained through reinforcement to conform to Norms.

11. Why do people conform?
Public Conformity – Not believing it, but conforming to group because it was socially acceptable.
Private Acceptance – using other people’s opinions in the group as evidence of the real reality

12. Obedience
Behavior change that comes in response to a demand from an authority figure.

13. Milgram's Experiment – Check Your Email (Groups)
Social PsyChology

15. Out of the original 40 participants Only 5 stopped before 300 volts
26 or 65% went all the way

16. Factors Affecting Obedience
Prestige: Concluded that people would obey instructions causing harm to another even when authority figure was not reputable.
Presence of Others who Disobey: Migram used two more “plants” assuming the role of teacher 1 and 2. After each refused to participate, only 10% of the participants continued study.
Personal Characteristics: Most were “nice people” – “Authoritarian” personalities are more likely to comply

17. Results of Milgram’s Obedience
Explains immoral acts: Nazis killed Jews, Serbs killed Muslims in Bosnia, and Turks killed Armenians – Each justified their actions by saying they were “only following orders”.
When told they were in charge and were responsible for what happened, obedience dropped dramatically.
This Experiment has been proven to be unethical!

18. Compliance
Changing behaviors under pressure from other pressure from others (by request)

19. Three Examples the Pros’ use - Compliance
Foot-in-the-Door Technique: Get a person to agree to a small request and then gradually presenting larger ones (ex. Your parents car)
Small Request First
“Would you donate some old clothes for one of our charities programs?”
Would you donate $50 to our organization
If yes, then. . .
Goal: Obtain $50 contribution for youth group - Foot in Door Technique

20. Three Examples the Pros’ use - Compliance
Door-in-the-Face Technique: Request for a favor that is likely to be denied. Admit the favor was excessive and ask for lesser alternative which was what you wanted
Large Request First
“Would you volunteer to run a weekly program for our youth group?”
Would you donate $50 to our organization
If no, then. . .
Goal: Obtain $50 contribution for youth group - Door in Face Technique

21. Three Examples the Pros’ use - Compliance
This car is a
steal at $11,000!
So we have a deal?
Low-Ball Approach: Obtain a person’s oral commitment to do something. Once a commitment is made, increase the cost of fulfilling the behavior.
If yes, then. . .
There has been a mistake, and the price is actually $12,850.