1. Chapter 6: Conformity & Obedience
Part 2: Feb. 25, 2013

2. Majority Influence 1. Influence of group size on conformity –
2. Influence of one partner in nonconformity:
What happened in Asch’s study related to this?

3. Compliance Make direct requests of us & hope we comply
Differs from conformity:
Sometimes we mindlessly comply
Langer’s experiment w/xerox machine…

4. Strategies for compliance?
Use the reciprocity norm – repay someone a favor
Immediate vs. delayed effects?
Sequential Request:
Foot-in-the-door
Door-in-the-face

5. Obedience Compliance through direct orders.
Examples:
Milgram’s research on obedience:
Controversial set of experiments on obeying authority and causing others’ pain (1963)
1 subject, 1 confederate, 1 experimenter at Yale
Subject must ‘teach’ confederate list of words
Punishment?

6. What were the ‘teachers’ instructions?
How did confederate (‘learner’) react?
What happened if confederate protested?
Results?
Next study - confederate with “heart problem”
What % still obeyed?