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Social Psychology Unit 13.

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Presentation on theme: "Social Psychology Unit 13."— Presentation transcript:

1 Social Psychology Unit 13

2 Attraction Interpersonal Attraction Proximity Reward Values
Stimulation value Utility value Ego-Support Physical Appearance Approval Similarity People or things Mere exposure effect

3 Love Relationships Hatfield Sternberg Passionate love
Companionate love Sternberg Romantic love Infatuation Fatuous love Empty love Liking Consummate love

4 Love Relationships Clyde and Susan Hendrick Erotic Ludic Storgic
Pragmatic Manic Agapic

5 Social Perception Implicit personality theory First Impression Schema
Stereotypes First Impression Primacy effect Recency effect

6 Social Perception Attribution theory Self-serving Bias
Situational attribution Dispositional attribution Fundamental Attribution Error Actor-Observer Bias Self-serving Bias Self-Efficacy (Modesty) Bias Blaming the Victim Just world hypothesis

7 Attitude Formation How do we develop attitudes? Conditioning
Classical Operant Cognitive Evaluation Observational Learning Culture Parents Peers

8 Attitude Formation Why do we change attitudes Cognitive Consistency
Compliance Identification Internalization Cognitive Consistency Cognitive Dissonance Leon Festinger

9 Persuasion What makes persuasion effective? Strategies The Source
The Message Central Route Peripheral Route The Channel The Audience Strategies Foot-in-the-door technique Door-in-the-face technique

10 Conformity Normative social influence Informational social influence
Conformity increases when… Insecure 3+ Unanimous Impressed Watching

11 Conformity Solomon Asch The experiment Confederates 76%

12 Obedience Stanley Milgram Hawthorne effect The experiment The learner
The teacher 75% Hawthorne effect

13 Authority Philip Zimbardo The Stanford Prison experiment
Prisoners and guards Only went 6 days, scheduled 14

14 Social Influence Social facilitation Social loafing Deindividuation
Social impairment Social loafing Deindividuation Groupthink Group Polarization Self-fulfilling prophecy

15 Types of Groups Social Category Social Aggregate Primary group
Secondary Group In group Out group

16 Prejudice Stereotype Discrimination Ethnocentrism Scapegoat theory
Social Categorization Discrimination Ethnocentrism Scapegoat theory To eliminate Muzafer Sherif

17 Helping Behavior Altruism Diffusion of Responsibility
aka. Bystander effect


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