Consumer Communication Solutions Transforming individuals into engaged consumers

People want to make good health care decisions Manage my claims and costs Understand my plan Make care decisions Navigate the system Choose my doctor Understand and improve my health We all understand that engagement matters - but the reality is that managing one’s health can seem daunting; there are a lot of decisions to make and a lot of information out there – it’s hard to make sense of it all! According to a recent study, 78% of Americans say they are more concerned than ever about their ability to make informed health care decisions. Our own consumer research tells us individuals want an experience that is simple, personally relevant and connects them with the right care. With those as our guiding principles, we facilitate an experience that fosters for each individual: awareness of the decisions to be made motivation to understand the options and make better decisions and the knowledge & ability to make those decisions While we offer a variety of personalized tools and resources to help create this experience, they are only valuable if individuals are aware of them, motivated to use them, and know how to use them so they can easily integrate them into their daily lives. That’s where communication comes in. “I have a lot of decisions to make” Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

But health care can be complicated 2 1 3 5 6 4 7 9 9 6 5 4 7 8 5 3 2 1 7 8 9 1 6 6 4 3 2 5 6 8 7 1 5 4 3 4 7 9 8 2 3 4 3 2 1 5 6 9 8 7 9 3 2 1 4 5 8 7 6 1 6 5 4 3 7 8 2 1 1 2 5 6 4 3 2 7 8 9 % of Americans say they are more concerned than ever about their ability to make informed health care decisions. Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

At Consumer Communication Solutions, we make health care easier to understand Make it easy SIMPLIFY Relevant to me PERSONALIZE We all understand that engagement matters - but the reality is that managing one’s health can seem daunting; there are a lot of decisions to make and a lot of information out there – it’s hard to make sense of it all! According to a recent study, 78% of Americans say they are more concerned than ever about their ability to make informed health care decisions. Our own consumer research tells us individuals want an experience that is simple, personally relevant and connects them with the right care. With those as our guiding principles, we facilitate an experience that fosters for each individual: awareness of the decisions to be made motivation to understand the options and make better decisions and the knowledge & ability to make those decisions While we offer a variety of personalized tools and resources to help create this experience, they are only valuable if individuals are aware of them, motivated to use them, and know how to use them so they can easily integrate them into their daily lives. That’s where communication comes in. Help me live a healthier life CARE Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

We give members the confidence they need to take ownership of their health CHOOSE the right plan ? Passive MAKE smart health care choices MANAGE my health OWN my health care experience Active Most people tend to think about the experience in terms of cool tools (like apps, games etc.) and support programs (like wellness coaching, disease management etc.), but for us it’s far more than that. Our goal is to facilitate the move from a passive health care consumer to one who takes ownership of their health. We want them to feel confident about the decisions they make about their health. While tools and support programs are important, they are only valuable if individuals are aware of the decisions to be made, motivated to understand the options and make better decisions (the “what’s in it for me”) and have the knowledge and ability to do so. That’s where communication comes in. Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

We use data-driven strategies to meet people where they are RIGHT TIME RIGHT PLACE RIGHT MESSAGE Greatest impact on improved decision-making 98% of adult internet users use email regularly1 and are checking more frequently.2 52% of smartphone owners3 use their mobile devices to look up health and medical information. 41% prefer postal mail to the home for health information.4 Consumers have preferences for communication and email reigns. Email exceeds all other marketing channels in terms of preference, interest and regular use. Smart Phones are enabling people to be more engaged with email than ever before. They may be interested in some of the other emerging communication channels, but that general curiosity may not convert to broad utilization. Emarketer, 2013 Exact Target, 2014 The Consumer Health Mindset, Aon Hewitt, January 2013 Aon Hewitt 2016 Consumer Health Mindset Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

How we reach your population: One size doesn’t fit all And we deliver proven, targeted campaigns that educate, motivate and inform RIGHT TIME RIGHT PLACE RIGHT MESSAGE Greatest impact on improved decision-making How we reach your population: Digital Traditional Onsite Targeted One size doesn’t fit all Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.

about innovative ways to engage your population! Ask us about innovative ways to engage your population!  We look forward to the opportunity to partner with you and help your employees and their families live healthier lives – one decision at a time. Proprietary Information of UnitedHealth Group. Do not distribute or reproduce without express permission of UnitedHealth Group.