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DIGITAL STRATEGIES FOR MAGAZINES. SMART PHONES 58 percent of American adults have a smart phone Source: Pew Internet Project, January 2014.

Published byAbraham Curtis Modified over 8 years ago

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Presentation on theme: "DIGITAL STRATEGIES FOR MAGAZINES. SMART PHONES 58 percent of American adults have a smart phone Source: Pew Internet Project, January 2014."— Presentation transcript:

1 DIGITAL STRATEGIES FOR MAGAZINES

2 SMART PHONES 58 percent of American adults have a smart phone Source: Pew Internet Project, January 2014

3 TABLETS 42 percent of American adults have a tablet computer Source: Pew Internet Project, January 2014

4 IPAD IS THE TABLET OF CHOICE Source: Mequoda

5 WHAT USERS DO ON TABLETS Source: Mequoda Digital Magazine Market Study

6 DIGITAL CHOICES

7 WHY TABLET USERS READ DIGITAL MAGAZINES Source: Mequoda Digital Magazine Market Study

8 WHICH FORMAT IS MOST VALUABLE? Source: Mequoda Digital Magazine Market Study

9 DIGITAL VIDEO

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