1. Workshop IV: Using Social Media & the Web for Financial Education Programs 10.5.09 Riaz Latifullah Strategic Markets LifeTuner ®

2. 2 Outline  Online Social Media Financial Literacy Opportunity  LifeTuner.org

3. 3 Online Social Media Financial Literacy Opportunity Subject Matter Experts Friends, Family & Peers ‘Been There’ Mentors Print MediaTV Online: Simple Content Site Online: Social Media Community Potential Audience Size Distribution Channel Knowledge Base Face-to- Face, Seminars, Classroom, etc.

4. 4 On Line Social Media Financial Literacy Opportunity Print MediaTV Online: Simple Content Site Online: Social Media Community Distribution Channel Face-to- Face, Seminars, Classroom, etc. Attribute

5. 5 LifeTuner is a new expert-backed site designed to provide a simple roadmap to help Americans achieve financial security  Targeting young adults, ages 18-35  Takes a pro-consumer stand in its editorial, proprietary tools and content  Provides a community of peers, experts and “mentors” (AARP members who’ve “Been There”) Introducing LifeTuner

6. 6 Volunteer Experts to Answer Questions Interactive Tools & Assessments Community

7. 7 $45,000 27

8. 8

9. 9 Expert Advice  Volunteer experts in a wide variety of subject matters –Saving & Spending –Credit & Debt –Investing –Housing –Life & Family  One-to-many Q&A format  Opportunity for professionals to help others via on-line channel

10. 10 Community Decision-Making Triangle PeersPeers ?

11. 11 People Identify with Others in Similar Situation s Tools & Calculator s Lead to Ah-Ha Moments Decision Making Triangle Positive Behavior Change Action People Identify with Others in Similar Situation s Decision Making Triangle Tools & Calculator s Lead to Ah-Ha Moments Behavioral Change Behavioral Change “The site has encouraged me to take a lot closer look at my financial situation, to save more, to invest more, and to actually get on a budget. I still have a long way to go, but at least the site has me moving in the right direction.” PeersPeers ? “I have decreased my credit card debt by 85%”

12. 12 How is AARP Doing This? Habits 8 Used Potential Users to Design & Test Offering Straight- Forward Content Interactive Tools Community of Peers, Experts & Mentors No Sales Agenda Pro-Consumer Perspective Trusted & Unbiased Brand

13. 13 8 Core Habits of Personal Finance 1. Spend less than you earn 2. Save at least 10% 3. Borrow wisely 4. Invest, don’t gamble 5. Make enough money 6. Prepare for an emergency 7. Cover your assets 8. Get the family on board

14. 14 Tools to see the impact of your financial choices Success stories from relevant peers 8 “Habits” to follow Awareness the “AHA” moment Awareness the “AHA” moment How to guides Expert FAQs Wiki Suggested tools & resources Ability to ask expert for advice Help from experts on what to do Communal learning Motivation One person’s change sparks others to change too Peers with relevant experience “Mentors” who have been there done that Support from the community on how to execute on change Person who successfully changes becomes an example and support to others Person who successfully changes becomes an example and support to others Theory of Change

15. 15 LifeTuner.org Ideas, questions or comments?