 Began our page in  Marketing student evaluation - Fall  Began implementation of ideas - Spring 2012.

 More status updates  Events & contests  Change profile pictures  Pictures of students  Videos  Use student administrators

 Student Administrators  Pictures of Student Workers  Status Updates  Profile Pictures  Sharing

 Contest—attract students  General interest posts—keep students  Library service links—inform students

 Rutgers: (Glazer 19)  # of fans and the direction it’s going  How often fans “like” items posted and how many comment on posts  Anecdotal evidence of impact  # of Impressions (now Reach)  Survey of 115 ARL libraries (Wan 314)  # of fans between 6 and 2280, with a median of 136  35.8% below 100 fans  31.4% fans  17.6% fans

CollegeLikes Hampshire72 Stonehill99 St. Anselm’s106 Holy Cross121 Merrimack214 Providence216 Tufts226 Assumption241 Mount Holyoke616 WPI681

 Choosing student administrators  Working with student administrators  Student buy-in  Pictures

 Twitter  Twitter + 18%  Facebook -7% (Dahlstrom 26)  Integration with other platforms  Changing features  Academic library=Work  Do students want to create yet another “community” with us?

“Most students prefer to keep their academic and social lives separate, and they see social networks as more about connecting with friends and less about doing academic activities…The majority of students continue to want to keep their academic and social lives separate…even though students use a technology regularly as part of their everyday lives, it does not necessarily mean they want that same technology integrated into their academic lives.” (Dahlstrom 25)

 Develop a Plan  Consider Various Platforms  Modest Expectations  Evaluate: Time vs. Benefit

 Castonguay, Remi. “My Library Has a Facebook Page and a Twitter Account: Now What?” Accessed March 9,  Dahlstrom, Eden, with a foreward by Charles Dziuban and J.D. Walker. ECAR Study of Undergraduate Students and Information Technology, 2012 (Research Report). Louisville, CO: EDUCAUSE Center for Applied Research, September 2012, available from  Glazer, Harry. ""Likes" are Lovely, but Do They Lead to More Logins?" College & Research Libraries News 73.1 (2012): Web.  Sachs, Dianna E., Edward J. Eckel, and Kathleen A. Langan. “Striking a Balance: Effective Use of Facebook in an Academic Library.” Internet Reference Services Quarterly 16. (2011): Web.  Wan, Gang. “How Academic Libraries Reach Users on Facebook.” College & Undergraduate Libraries 18 (2011): Web.